In this story, we spotlight the inspiring sustainability initiative of Dabur India Ltd, a pioneer in Ayurvedic and natural healthcare, and its unwavering commitment to water conservation under its Corporate Social Responsibility (CSR) programme.
NEW DELHI (India CSR): India’s leading Natural & Ayurvedic Healthcare Company Dabur India Ltd today announced the successful revival of an old, neglected community pond in village Narangpur of Baddi (Himachal Pradesh). The restored water body, with a capacity to collect and harvest over 16,800 KL of rainwater, is the 20th water body to be revived by Dabur and marks a significant step forward in Dabur’s mission to become a Water Positive Organization by 2030.
The revamped Narangpur pond was handed over to the local community by Dabur India Limited Chairman Mohit Burman, in the presence of the Dabur Management Committee. This revived pond is set to benefit around 150 families in the village and will now serve as a powerful source for storing rainwater, which will help increase the groundwater level and facilitate the irrigation of nearby agricultural land. This will lead to enhanced crop yield for local farmers and a subsequent increase in farmer income. Additionally, it will be a permanent source of water for villagers engaged in animal husbandry.
As part of the restoration work, Dabur – through its CSR arm Jivanti Welfare and Charitable Trust – undertook deep digging and desilting of the pond, constructed a boundary wall, undertook stone-pitching and plantation to strengthen the banks and created improved water drainage system to filter plastic waste.
“With these enhancements, the pond now has the capacity to store a larger amount of water, ensuring its availability for the local community throughout the year. This traditional water conservation system can become a lifesaver for rural areas facing water crises. By restoring this local pond, Dabur is not only contributing to water conservation but also enhancing the quality of life for the residents of Narangpur village,” Dabur India Limited Chairman Mohit Burman said.
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“We are thrilled to see the positive impact that the revival of this pond will have on the community. This initiative is a testament to our commitment to sustainable development and water conservation. Reviving the neglected water bodies and ponds has resulted in a 30% increase in farmer income in the region by way of higher crop yield. By working together, we are not only addressing the immediate water needs of the village but also contributing to the long-term environmental sustainability of the region. Our goal of becoming water positive by 2030 is ambitious, but projects like this will ensure that we achieve this target ahead of schedule,” Burman added.
(India CSR)
