MUMBAI: Colgate-Palmolive (India) Limited and METRO Cash & Carry have collaborated for a ‘Save Water’ Awareness program for business customers across 27 METRO Cash & Carry stores in the country.
The month-long initiative will run all through April, 2019 and aims to create awareness about water conservation efforts, and address critical issues of water inaccessibility across geographies in India.
As part of the program, Colgate will contribute INR 10/- on the sale of every unit of select Colgate packs purchased from any of the 27 METRO Cash & Carry stores during the campaign period.
All the proceeds generated from this Save Water Awareness campaign will be utilized by the NGO partner – Water For People – India Trust, to make water accessible to the people inthe Birbhum district of West Bengal.
The offer is applicable on the purchase ofthe packs of: Colgate Strong Teeth 500g, Colgate Swarna Vedshakti 200g, Colgate Total Charcoal 120+65g and Colgate Total Advanced 120+65g.
The campaign is being supported with a robust 360-degree marketing campaign (online and offline) by both partners.