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Home Corporate Social Responsibility

Chetak Foundation Rolls Out A Road Safety Campaign In Association With SML Isuzu In Rupnagar

Distributes 650 helmets to two-wheeler riders and pillion for enhancing their safety on roads under its Zindagi Plus initiative

India CSR by India CSR
December 26, 2022
in Corporate Social Responsibility
Reading Time: 3 mins read
Photo: From Left to Right : Sachin JKS haritasH ( Director– Chetak Foundation) and MS Ramta (Exe Director works - SML Isuzu),

Photo: From Left to Right : Sachin JKS haritasH ( Director– Chetak Foundation) and MS Ramta (Exe Director works - SML Isuzu),

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Chetak Foundation’s Zindagi Plus initiative will distribute over 10000 helmets to the two-wheeler riders in the first phase of its Road Safety initiative.


Rupnagar / Delhi: M S Ramta, Executive Director (Works), SML Isuzu along with Sachin JKS haritasH, Director Chetak Logistics formally rolled out Chetak Foundation’s Zindagi Plus Road Safety initiative at SML Isuzu plant in Rupnagar, today. Ramta and Sachin JKS haritasH distributed the first lot of customized helmets to men and women employees, drivers and security guards of SML Isuzu on two-wheelers to enhance their safety on the road, The event was at SML Isuzu plant in Rupnagar in the presence of Arun Arora, Directors veteran, Chetak Foundation, its Advisory Board Member Madhurendra Sinha a journalist and, Sandeep Chanana, Rajiv Puri, Amit Kaushik, Manjit Singh, Ashwani Kumar and other members of the senior management of SML Isuzu.

Chetak Foundation’s Zindagi Plus initiative will distribute over 10000 helmets to the two-wheeler riders in the first phase of its Road Safety initiative. It may be noted that Indian roads continue to see Lakhs of road accidents and thousands of fatalities, most of them being two-wheeler riders. Chetak Foundation, CSR arm of Chetak Group, the leader in Automotive Logistics in India, has thus decided to address this grave area of concern.

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Speaking on the occasion, The Executive Director SML Isuzu M S Ramta said, “We are glad to note that Chetak Foundation has come forward to support SML Isuzu’s efforts to enhance safety on roads by distributing helmets to two-wheeler riders, starting with our employees. It is heartening to begin the noble campaign with us, as this is in line with our vision of ensure safety of our employees and society at large.  We hope many more corporates and foundations join hands in such a noteworthy initiative”

Sachin JKS haritasH, Director, Chetak Logistics said, “Chetak Foundation was set up as a tribute to my father Jai Karan Sharma ji and it  always endeavours to make a positive impact on the lives of underprivileged communities. We are happy that SML Isuzu, our cherished and respected client has joined us in this road safety campaign. I would like to thank M S Ramta ji and his team in supporting our joint initiative by personally distributing helmets to two-wheeler riders. Ramta’s progressive and proactive gesture will encourage us to work with even greater vigour to make roads safer. We strongly urge two-wheeler riders to always wear helmets for a Secured Zindagi”

Chetak Foundation focuses on broad areas including Education, Environment, Health, Livelihood and Road Safety, in the logistics space and public at large in the related domains.

Chetak Foundation has conceived specific interventions to enhance beneficiaries’ experience. Some of these include Oxygen Plus (an environment initiative), Swasthaya Plus (a Health initiative), Shikha Plus (an Education initiative) and Zindagi Plus (a Road Safety Initiative).

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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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