NEW DELHI (India CSR): BrandLoom is honoured to announce its victory at the IMFINDIA Agency Excellence Awards 2025, where it received the prestigious III Award (Impact | Influence | Innovation), presented in association with the AI World Organization and IcyPluto.
This award recognizes BrandLoom’s exceptional work for a leading US-based retail client. BrandLoom’s strategy- powered by AI-first digital marketing, relentless experimentation and data-based decisions, led to wins for both the client and the team.
When Ashley Stewart, a powerhouse plus-size fashion brand in the US decided to enter the romantic and competitive world of bridal fashion, BrandLoom had to overcome three core hurdles:
1. No Bridal Background
The brand had zero prior association with bridalwear and needed to build credibility quickly in an emotionally driven category.
2. Crowded Arena
They were entering a space filled with established players, signature styles, and fiercely loyal fanbases.
3. Need for a High-Impact Launch
Visibility, interest, and conversions had to be generated fast, with a flawless strategy powering the debut.
BrandLoom’s task was not merely to launch a new product; it was to build Ashley Stewart’s foundation in the bridal category while celebrating confidence, inclusivity, emotion, and style.
The Award-Winning Strategy: “I Said Yes”
BrandLoom crafted a step-by-step blueprint to ensure Ashley Stewart’s bridal collection sparked love at first scroll and click.
1. Emotional Brand Storytelling
A narrative built around confidence, inclusivity, and the joy of brides feeling bold and beautiful.
2. Website & SEO Foundation
New category structure, competitive audits, and long-tail blog strategy targeting bridal search intent.
3. Local SEO & GMB Optimization
Audited key stores, added bridal-specific categories, improved visuals and reviews to boost discovery.
4. Influencer Marketing
Micro & macro influencer partnerships across TikTok, Instagram, and YouTube—focused on body-positive creators.
5. Paid Advertising (High-ROAS Performance)
Meta ads optimized for intent, visual storytelling, and product discovery.
6. Guest Posts & PR
High-authority placements on lifestyle, wedding, and fashion platforms to build trust and backlinks.
This integrated system ensured visibility, emotional engagement, and high-performance reach.
The bridal debut became a dream launch, backed by data that exceeded expectations:
1. Category Success from Day 1
Immediate traction online and in-store, with consistent interest in the new bridal line.
2. 18.69 ROAS
A record-setting return on ad spend for a newly launched category.
3. $2.88 CPC
Exceptionally low cost-per-click in a competitive, high-CAC segment.
4. 226K+ Unique Visits
Massive traffic to bridal category pages and product listings.
5. Improved Organic Visibility
Stronger impressions via targeted blogs, long-tail SEO, and upgraded GMB presence.
BrandLoom didn’t just launch a category, it helped Ashley Stewart own it.
“Innovation only matters when it creates real impact. This award validates our commitment to strategic clarity, emotional storytelling, and AI-backed performance,” said Avinash Chandra, Founder & CEO, BrandLoom.
He added: “We’re proud to have helped Ashley Stewart enter bridalwear with a debut that was powerful, purposeful, and deeply loved.”
Lee Washington, Director at Ashley Stewart, also shared his appreciation:
“BrandLoom’s transparency, expertise, and continuous dialogue made this partnership exceptional. If you’re looking for a digital marketing partner who delivers results, I highly recommend BrandLoom.”
About BrandLoom
BrandLoom empowers high-growth brands with ROI-focused digital marketing and strategy built for scale. Working across fashion, wellness, beauty, retail, and lifestyle sectors, the firm blends creativity, data, and technology to drive meaningful business outcomes.
From SEO and performance marketing to content, branding, and UX, BrandLoom creates integrated systems that compound trust and deliver consistent, long-term results for both emerging challengers and established global brands.
(India CSR)
