NEW DELHI (India CSR): BrandLoom Consulting, India’s only ROI-driven brand consulting and digital marketing agency, announced that it delivered a 10.36 ROAS for Ashley Stewart by transforming Microsoft Bing Ads into a high-performing revenue channel for the inclusive fashion brand.
The newly released case study highlights how BrandLoom rebuilt campaign architecture, fixed post-migration gaps, and rebalanced budgets across the funnel to drive sustained profitability beyond Google-led media strategies.
Avinash Chandra, Founder & CEO, BrandLoom, said:
“Many brands treat Bing as an afterthought, but when approached strategically, it can be a serious growth lever. With Ashley Stewart, our focus was to stabilize performance first, then scale with precision. The result was a clean, automated, full-funnel Bing Ads setup that delivered consistent and measurable ROI.”
The Challenge
Despite consistent investment in Bing Ads, Ashley Stewart was struggling to scale performance. A detailed audit by BrandLoom revealed multiple structural and strategic issues:
- Overdependence on retargeting, with 71% of spend generating returns but limiting new customer acquisition
- Underperforming prospecting campaigns, accounting for just 29% of the budget with minimal impact
- Lack of tactical optimization, including outdated bidding, targeting, and keyword strategies
- Post-migration performance disruption, which affected audience settings and tracking accuracy
The brand needed a structured reset to turn Bing into a reliable growth channel.
The Strategy
BrandLoom’s mandate was clear: maximize ROAS while rebuilding a scalable, future-ready Bing Ads framework. The team implemented a full-funnel, data-driven strategy that included:
- Budget Reallocation: Temporarily shifting 82% of spend to high-performing retargeting campaigns to stabilize returns
- Automated Bidding: Transitioning from static bidding to Microsoft’s AI-driven automated bidding for real-time optimization
- Campaign Restructuring: Clean funnel segmentation with added location layers for improved targeting precision
- Audience Refinement: Building behavior-based lists, including cart abandoners and high-intent users
- Post-Migration Fixes: Restoring broken tracking and audience logic to ensure performance continuity
The Results
With a sharper structure and smarter optimization, Bing Ads delivered strong returns across the funnel:
- 11.98 ROAS on retargeting campaigns, maintaining profitability
- 3.15 ROAS on prospecting campaigns, indicating early-stage scalability
- 10.36 overall ROAS post-migration, achieving double-digit returns despite initial disruptions
The results reaffirmed Bing’s potential as a high-impact performance channel when managed strategically.
Why It Matters
This success story demonstrates that alternative platforms like Bing can become powerful profit drivers when approached with the right mix of automation, audience intelligence, and funnel-based planning. For retail and e-commerce brands looking to diversify beyond Google, BrandLoom’s work with Ashley Stewart offers a clear blueprint for scalable, cross-channel ROI.
About BrandLoom
BrandLoom is where strategy meets transformation. For over a decade, we’ve helped ambitious B2B, B2C, D2C, and e-commerce brands reimagine growth through brand strategy, SEO, performance marketing, and UX. With offices and clients across India, the USA, & UK, we don’t just scale businesses, we transform them into industry leaders.
