Beyond the Traditional CSR: Towards a Sustainable Agenda

Your favourite news portal India CSR is very happy to initiate a series of articles by some of the stalwarts of CSR policy-maker, academic and practitioner fraternity from all over the world that forms the various chapters in the recently released Book, Corporate Social Responsibility in India: Cases and Developments after the legal mandate, edited by Ms. Nayan Mitra (Developmental Consultant, India) and Dr. Rene Schmidpeter (Dr. Jurgen Meyer Endowed Chair for International Business, Ethics and CSR, Cologne Business School, Germany).

India CSR News Network

‘Beyond the Traditional CSR: Towards a Sustainable Agenda’ is a Chapter authored by Asif Akhtar and Ahmad Faraz Khan in the book Corporate Social Responsibility in India: Cases and Developments after the Legal Mandate edited by Ms. Nayan Mitra and Dr. Rene Schmidpeter and published by Springer International Publishing, Switzerland under its CSR, Sustainability, Ethics and Governance series.

The Book is available both in e-version and hard copy from Springer as well as Amazon and many other online book stores all over the world. The abstract of the chapter is as follows:

Abstract: Predominantly, Corporate Social Responsibility (CSR) has been approached by organizations in two ways- acting as donors to non-Governmental Organisations (NGOs) engaged in social sector and/or; establishing and funding their own foundations/NGOs. Both these approaches fall short in ensuring sustainability and social impact.

This research presents a conceptual model of new found ways of CSR engagement for organizations. The model connects the phenomenon of CSR to a wider developmental agenda. This research explores links of CSR with sustainable development and social entrepreneurship/ intrapreneurship. It further tries to expand the policy discourse on CSR by presenting some fresh propositions.

The model shall contribute to the growing body of literature on CSR especially in the developing world milieu. It uniquely contributes to the policy making discourse, thereby reducing the vagueness regarding CSR implementation, whether voluntary or mandatory (by law).

Keywords: Corporate Social Responsibility (CSR), Sustainable Development,Social Entrepreneurship, Developing Country

Author brief:

Dr. Asif Akhtar is an Assistant Professor in the Department of Business Administration of Aligarh Muslim University (AMU).  He has done his B.Tech (Mechanical), MBA and PhD (Management) from AMU as well. His research areas include Sustainability, Corporate Social Responsibility (CSR) and Quantitative Modelling. He has published several research papers in the reputed national as well as international journals.  He is an Editorial member of an international journal published by the Canadian Scientific Society. He has been invited as a resource person to several workshops on Research Methodology in India and abroad.

Ahmad Faraz Khan was awarded Doctorate in Business Administration from Aligarh Muslim University (AMU), India in 2014, whereby he contributed as a Guest Faculty there. His main research interests involve strategic human resource management (HRM), Corporate Social Responsibility (CSR), Social entrepreneurship and stress management. He has presented his work in national and international conferences and has his publications in national and international journals like the Global Journal of Management and Business Research, International Journal of Green Computing. He served as a Regional Coordinator, Manappat Foundation, Kerala (India), post which he is currently acting as an Assistant Professor in AMU.

Also Read: 

Corporate Social Responsibility in India: Cases and Developments after the legal mandate, an overview

Contents of the Book Corporate Social Responsibility in India: Cases and Developments after the legal mandate

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