BETI by Gitanjali: Celebs Walk the Ramp at India International Jewellery Week to Support for Treatment of Sonali Mukherjee

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BETI show focused on generating support for treatment of Sonali Mukherjee, a young victim of a horrific acid attack in Jharkhand. The celebs sported stunning outfits from renowned designers Vikram Phadnis and Madhurima Nigam with dazzling jewellery from Nizam & Envi by Gitanjali & Gemfields..

INDIACSR News Network

MUMBAI: A show that went beyond glamour and glitter. It was a ‘show with a heart’ where famous TV and film celebrities along with well known corporate personalities walked the ramp for BETI – a joint initiative of Gitanjali Group and Gr8. It is an initiative which creates awareness and campaign about issues like female foeticide, acid attack and women empowerment. Taking this initiative further, this year the Beti show focussed on generating support for treatment of Sonali Mukherjee, a young victim of a horrific acid attack in Jharkhand. The celebs sported stunning outfits from renowned designers Vikram Phadnis and Madhurima Nigam with dazzling jewellery from Nizam & Envi by Gitanjali & Gemfields..

Speaking on the occasion, Mr. Mehul Choksi, CMD, Gitanjali Group, “As a socially concerned corporate citizen, Gitanjali has taken up different initiatives for empowerment and upliftment of socially underprivileged sections. We are now extending our support and involvement to a new sector by espousing the cause of women who have been discriminated against. Through Beti, Gitanjali will identify causes in need of a voice and assistance and will conduct events throughout the year across cities to raise funds for them.”

Gitanjali Group and Anu Ranjan announced the strengthening of their commitment towards a very special movement called BETI. After supporting the cause espoused by Beti for a number of years, the Gitanjali Group has now decided to take its association to a new level, and will henceforth become an integral part of the movement, aiming to take the message to an ever wider audience across the country.

Coming forward along with Beti and Gitanjali are fashion designers and well known faces such as Mohini, Babita Malkani, Pria Kataria Puri, Neeta Lulla, Madhurima Nigam, Pallavi Jaipur, Vikram Phadnis, Lina Tipnis, Swapnil Shinde & Barkha & Sonzel. Few of their creations were displayed for sale at IIJW (india international jewellery week 2012) to raise funds for Sonali Mukherjee’s treatment.

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