• India CSR Awards 2025
  • India CSR Leadership Summit
  • Guest Posts
Thursday, December 18, 2025
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
17th India CSR Summit
ADVERTISEMENT
Home Interviews

An Interview with Anupama Datta, Head, Policy Research & Advocacy, HelpAge India

More than half the young caregivers wanted the older relative to work and were willing to help them reskill and find work. 

India CSR by India CSR
August 16, 2022
in Interviews
Reading Time: 6 mins read
Anupama Datta, HelpAge. India CSR

Anupama Datta, HelpAge. India CSR

Share Share Share Share
WhatsApp icon
WhatsApp — Join Us
Instant updates & community
Google News icon
Google News — Follow Us
Get our articles in Google News feed

Anupama Datta is the Head of Policy Research & Advocacy at HelpAge India, a social organisation working toward the livelihood and social security of aged people. She shared how organisation is serving society. She said, “Elders across India in each state need immediate attention, whether it be in addressing their needs in – healthcare, age care, livelihood, or social security, in order for them to lead a dignified life.”


What are the key insights of this report? Any particulate trends you have been seeing over the last 2 to 3 years, especially in context to the pandemic?

This report focused attention on the lives and aspirations of older persons living in cities vis a vis economic, health and social wellbeing. The key insight is the aspiration of the older persons to engage in economically productive work and volunteering. They aspire to be self-dependent. A substantial proportion wanted to work for as long as possible. More than half the respondents felt financially insecure mainly because of expenditure exceeding income in old age, inadequate pension and lack of employment opportunities. 

More than half the young caregivers wanted the older relative to work and were willing to help them reskill and find work. 

The preference to work from home should be seen in the context of their digital skills and access to devices, which the research found were wanting to a large extent. More than 70% did not own a smartphone. However, the silver lining here was more than 30% of the non-smartphone owners/users wanted to learn about the usage. 

Almost 30% were of the view that they are socially included but wanted to do more by way of learning new things, joining volunteering groups, working and also joining groups of people where they could share their thoughts and problems.

The family still continues to be a major pillar of support and engagement for older persons. They do not want to be treated as tired and retired. 

Access to health care continues to be a challenge even for this segment of the population. Most of them still continued to be outside the purview of paid health insurance. Health expenditure appears to be a major cause of concern for older persons and their families. 

59% of elders feel that Elder Abuse is prevalent in society, with Disrespect (57%), and Neglect (37%) as the top two forms of abuse, with a disturbing 30% perceived physical abuse (beating & slapping) followed close, while only 10% elders admitted to being a victim of elder abuse.

What are the top 5 states that need immediate attention on elder needs and why?

Elders across India in each state need immediate attention, whether it be in addressing their needs in – healthcare, age care, livelihood, or social security, in order for them to lead a dignified life.

How is HelpAge India addressing identified gaps in the report?

The programs are focused on interventions in the areas of healthcare (mobile healthcare units, cataract surgeries), Age care (helplines, senior citizen care homes and daycare centres, physiotherapy), Livelihoods (elder-self-help groups; linkages with government schemes), Disaster Response (e.g., Covid-19 relief response), as well as Advocacy and Awareness on rights and policies relating to elders. 

The programs and services provided through these interventions are: it runs one of the largest mobile healthcare programs in Asia through its Mobile Healthcare Units spanning the country reaching the unreached, providing free healthcare services to destitute elders & their communities, provides Physiocare, palliative & cancer care services to the terminally ill. It helps elders become self-reliant and independent through the formation of Elder-Self-Help-Groups in rural India, conducts cataract surgeries to restore elder sight, looks after their basic needs through its Support-a-Gran ration program, and provides Homecare support to bedridden patients. It has partnered with the Govt. of India, through the Ministry of Social Justice and Empowerment and has come on board as the implementing partner in running the govt. supported ‘Elderline’ (14567) in select states, helping elders in distress, in other locations, it runs its own robust National Elder Helpline (1800-180-1253) service. 

It works hand-in-hand with Senior Citizens Associations and empowers seniors through Digital Literacy workshops, so they can lead independent and active lives. It has helped thousands of elders register for online Covid vaccination, through these workshops. It runs a school advocacy program sensitizing young children toward elder needs and urging them to treat elders with love, care & respect.

Highlight some key programs you launched in the pandemic to support elders.

During the pandemic, HelpAge India repurposed some of its programs like Mobile Healthcare Units (MHUs), and Helplines, to cater to the specific needs of the older persons who were the hardest hit. It reached out to the needy elderly in multiple ways – cooked food distribution in the first phase was replaced by dry ration Survival Kits and Hygiene kits and masks. Survival Kits included items like rice, wheat, spices, cooking oil, soap, and detergent along with Immunity boosters such as Vitamin C and Basic Screening Tools such as Finger Pulse Oximeter & infrared Thermometer for people in the poor communities so they could monitor both. Corona Protection Hygiene Kits included soaps, detergents, and reusable face masks.

Vaccination Facilitation of elder beneficiaries from HelpAge supported Elder-Self-Help-Groups, Mobile Healthcare program and Senior Citizens Association members. This includes vaccination awareness drives, helping elders with the registration process both online & offline and transportation of elders to vaccination centres. HelpAge India is currently working across the nation, to assist and support local administrations in facilitating the government’s vaccination drive and has helped with the vaccination of 9.5 lakh elders and their community.

It shifted to online Digital Literacy Workshops, which helped elders during the pandemic, especially during the lockdown period, when they were unable to step out of their homes to pay their utility bills, go to the bank, register for vaccines, etc.

HelpAge provided essential medical support through its vast national network of 170 plus Mobile Healthcare Units (MHUs), providing free medicines & treatment, to poor elders & their communities in rural areas and slums. This was critical, as most elders are chronic patients suffering from hypertension, diabetes, high blood pressure, arthritis, etc, and could afford to pay for their medicines, especially as many had lost their only source of livelihood, many were physically frail or bed-ridden, and could not walk to the nearest hospital or PHC. These MHUs provided free medicines and treatment virtually to the doorstep. Besides, the largest awareness campaign was organised with MHUs to create awareness about Covid-19 and compliant behaviours, safety norms, demonstrations for wearing a mask, maintaining social distance and information on various government helplines. These campaigns were conducted in local languages as far as possible. 

HelpAge’s National Elder Helpline (1800-180-1253), along with the Govt Elderline of which HelpAge is the implementing partner in select locations, was active across more than 20 states in India and provided much-needed assistance to elders in need, those abandoned on the streets, in need of medication, shelter, hospitalization and other support during this time. The Elder Helplines provided back-end support to people in search of hospital beds, oxygen cylinders, counselling especially during the second wave. The helpline teams worked tirelessly to help coordinate services for the affected people though many of them faced personal tragedies during that time, some got infected themselves, but continued to provide support to as many as possible.

HelpAge Old Age Homes residents were provided basic essentials, food, medical aid and help with vaccination during this time, constant health check-ups were and continue to be conducted to ensure their safety.

Hearse Service in select locations, in coordination with the local administration. The service includes transportation of the Covid deceased from the hospital to the cremation/ burial ground, so they have dignity in death.

HelpAge facilitated Elders-Self-Help-Group (ESHGs) members in remote villages across select states and provided much needed food support to those who were further destitute and disadvantaged in the local community. They also made Covid masks that were compliant to the standardised norms. Groups in Bihar, West Bengal and Madhya Pradesh were among those who helped others.     

17th India CSR Summit
ADVERTISEMENT
ESG Professional Network
ADVERTISEMENT
India CSR Image 1 India CSR Image 2
India Sustainability Awards 2026 India Sustainability Awards 2026
Tags: Anupama DattaHelpAge IndiaInterview of Anupama Datta

CSR, Sustainability, and ESG success stories hindustan zinc
ADVERTISEMENT
India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

Sakina Baker, Head – CSR, Bosch Limited, and Head – Bosch India Foundation
Interviews

Driving Social Innovation & Inclusive Skilling: An Exclusive Interview with Sakina Baker of Bosch India

2 weeks ago
Sita Ram Gupta speaking at the 16th India CSR Summit in New Delhi on November 21, 2025. © India CSR
Interviews

Life is a Forward Progression, not a Backward Regression, Says Sita Ram Gupta

3 weeks ago
Brijesh Agarwal, Co-Founder of IndiaMART InterMESH Limited
Interviews

Driving Education and Skill Development Through CSR: An Interview with Brijesh Agarwal of IndiaMART

1 month ago
BSF DIG Hails United Sikhs' 'Mahan Seva' for Flood Victims
Social Sector

BSF DIG Hails United Sikhs’ ‘Mahan Seva’ for Flood Victims

1 month ago
Actress Eesha Agrawal Attended in the Run for Unity 2025, Organized in Honor of Sardar Vallabhbhai Patel
Social Sector

Actress Eesha Agrawal Attended in the Run for Unity 2025, Organized in Honor of Sardar Vallabhbhai Patel

2 months ago
Ritu Prakash Chhabria, Managing Trustee and Co-founder of the Mukul Madhav Foundation (MMF)
Interviews

Redefining CSR with Compassion: An Interview with Ritu Prakash Chhabria of Mukul Madhav Foundation

2 months ago
Load More
17th india csr summit
ADVERTISEMENT
India Sustainability Awards 2026
ADVERTISEMENT

LATEST NEWS

Inside Today’s Preschool Classrooms: Teaching Methods Shaping Early Childhood Development

The Secret to Owning Luxury Cashmere Without Overspending

Doctor Arif Patel Dubai: Dentist and Beyond!

AI Is Reshaping the Career Path of B-School Graduates

Welspun Inaugurates World’s Largest Towel Plant in Gujarat

CSR: Swades Foundation Expands Into 3 New Districts, Impact to 1M+ Rural Citizens

Ad 1 Ad 2 Ad 3
ADVERTISEMENT
ESG Professional Network
ADVERTISEMENT

TOP NEWS

Ankit Singh Honored With Iconic Achievers Award for Delivering India’s Best Quality Wellness Products

Welspun Inaugurates World’s Largest Towel Plant in Gujarat

Sharon Shobana – Embracing Expression Through Music and Creativity

The Kanji Company Launches India’s First Full Fermented Kanji Menu In Pune

Luxiora Introduces Blurrè Pudding Matte Blush — The Future of Filtered Cheeks

Hindustan Zinc Saves Over 1 Lakh GJ of Energy in FY25; Enough to Power Nearly 19,000 Households Annually

Load More
STEM Learning STEM Learning STEM Learning
ADVERTISEMENT

Interviews

Sakina Baker, Head – CSR, Bosch Limited, and Head – Bosch India Foundation
Interviews

Driving Social Innovation & Inclusive Skilling: An Exclusive Interview with Sakina Baker of Bosch India

by India CSR
December 1, 2025

Bosch India’s far-reaching commitment to social innovation, inclusive skilling, and sustainable development.

Read moreDetails
Sita Ram Gupta speaking at the 16th India CSR Summit in New Delhi on November 21, 2025. © India CSR

Life is a Forward Progression, not a Backward Regression, Says Sita Ram Gupta

November 26, 2025
Brijesh Agarwal, Co-Founder of IndiaMART InterMESH Limited

Driving Education and Skill Development Through CSR: An Interview with Brijesh Agarwal of IndiaMART

November 10, 2025
Ritu Prakash Chhabria, Managing Trustee and Co-founder of the Mukul Madhav Foundation (MMF)

Redefining CSR with Compassion: An Interview with Ritu Prakash Chhabria of Mukul Madhav Foundation

October 28, 2025
Load More
17th India CSR Summit
ADVERTISEMENT
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. We need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

Donate at India CSR

  • About India CSR
  • Team
  • India CSR Awards 2025
  • India CSR Leadership Summit
  • Partnership
  • Guest Posts
  • Services
  • ESG Professional Network
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2025 - India CSR | All Rights Reserved

india csr summit
REGISTER NOW
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2025 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.