Committed to empower women by bringing them to the forefront and as part of making major strides towards strengthening the gig economy ecosystem in the country, Amway India, a FMCG direct selling companies, launched project ‘Nari Shakti’.
As part of its 10-year growth vision, Amway aims to continue to empower women and offer them the opportunity to own and operate their own business while living their passions for fitness, healthy living, cooking, or beauty.
Beginning with the Eastern region, the Nari Shakti project is aimed at bringing Amway’s existing group of women direct sellers to the forefront by enhancing their existing skills to run their independent Amway businesses successfully.
Amway has planned various sessions with these select set of women entrepreneurs aimed at enhancing their skill sets, knowledge about best business practices, product trainings and usage of the various business tools and social commerce. These women will be mentored by key senior women entrepreneurs and who will guide them throughout their journey with Amway India.
The project also lays emphasis on the importance of social selling in the current environment and highlights the accelerated adoption of digital medium to sustain businesses and moving beyond the traditional ways of direct selling, the company said.