ACC Madukkarai Cement Works Felicitated with Prestigious India CSR Community Initiative Award


The Clean & Green Madukkarai may aptly called as a people’s movement who have come together to seek solution for the effective garbage waste disposable. This project is being spearheaded by the Madukkarai Panchayat in association with ACC and an NGO. The project’s main aim is to motivate and implement effective garbage disposable mechanism.

IndiaCSR News Network

NEW DELHI: ACC Madukkarai Cement Works has been conferred with the prestigious India CSR Community Initiative award for its CSR Project in Waste Management initiative on Monday, 6 April, 2015 at PHD House, New Delhi.

The award was in recognition of Madukkarai Cement Works CSR initiative –Solid Waste Management. The award was received by GC Shayamsundar on behalf of ACC Madukkarai Cement Works, for the Best CSR Project in Waste Management. Dr. Bhaskar Chatterjee, Director General (DG) and Chief Executive Officer (CEO) of Indian Institute of Corporate Affairs (IICA), Ministry of Corporate Affairs and Rusen Kumar, Managing Editor of IndiaCSR and CSR & COMPETITIVENESS conferred the awards to ACC Madukkarai.

Dr. Bhaskar Chatterjee, DG & CEO, Indian Institute of Corporate Affairs and Rusen Kumar, Managing Editor, IndiaCSR and CSR & COMPETITIVENESS handing over the Award to G.C. Shyamsundar on behalf of ACC Madukkarai Cement Works, Coimbatore.

The ACC Madukkarai Cement along with Madukkarai panchayat and an NGO  launched ‘clean and green Madukkarai’. The project is implemented by women from the community self help group.

After implementation of this initiative the Madukkarai turned out cleaner community. The panchayat council is being continuously educated and created awareness about effective solid waste management program

The Clean & Green Madukkarai is unique project is a Public- Private Partnership model, where the corporate through its CSR initiatives has come together to with panchayat and NGO in strengthening and effective implementation of Solid Waste Management in community.

ACC Madukkarai Cement Works project is a Public- Private partnership model.

One of the biggest threats for the community is disposing of its garbage. The years of strong mind set and in-effective disposable of the garbage has lead to heaps of garbage around the community which gives huge filt of smell and pays way to innumerable diseases. The wastes are thrown in drainage lines, which gets choked and overflowed causing un-healthy living conditions. To implement a successful solid waste management it requires immense participation from the community, panchayat , government and corporate.

Clean & Green Madukkarai 

The Clean & Green Madukkarai may aptly called as a people’s movement who have come together to seek solution for the effective garbage waste disposable. This project is being spearheaded by the Madukkarai Panchayat in association with the NGO and ACC.

The project main aim is to create awareness to community and implement effective garbage disposable mechanism. The program shall educate each and every house hold in segregation of waste , which are basically classified as organic waste and in organic waste .

The organic waste are collected every day by the Green friends (Garbage collectors) at the door step of the every household in the community and from there they would transport the organic waste to Bio – composting yard , where the waste are processed by vermin compost pits and converted into organic manure.

The project aim is to have Madukkarai Spl.Grade Panchayat declared as Garbage and Plastic free panchayat by 2016. The project does not only promote effective garbage management system, but also ensures the community has increased in its greenery development. Every year through this project we will be planting 3000 trees which will be nurtured by the community.

As a part of Clean & Green Madukkarai, ACC Madukkarai has associated with various schools and colleges in development of green belt and creating awareness in community.

The student volunteers from these colleges as part of their curriculum and community social drive have immensely in tree plantation drive in Madukkarai Panchayat. The students are taught importance of green environment and also provide exposure to Solid Waste Management initiatives of the Panchayat.

Regardless of the context, managing solid waste is going to be one of the biggest challenges of urban areas of all kind, from mega cities to the small town panchayats. It is almost always on the top five of the most challenging problems and yet it receives so less attention towards it.


The Panchayat effectively implementing and enforce the laws of the government regarding solid waste management ensuring restriction on usage of plastic waste will result in sustainability towards this “Clean & Green Madukkarai”

About IndiaCSR Awards

Instituted by IndiaCSR group, ‘IndiaCSR Awards’ is an endeavour to promote reporting and communication in the CSR domain in our country. It is a milestone and an iconic event that acknowledges the unique and extraordinary contributions in the CSR domain.

This is a premium honour that recognizes the most admired and outstanding CSR initiatives and ventures in India. The awards acknowledge the noble contributions in the CSR domain that are raising benchmarks by bringing radical and transformative change in the development arena through innovation and excellence.

The IndiaCSR Awards, in 21 categories, were opened to all organizations registered in India that engage in social responsibility. The Awards was opened for nomination by all companies, corporate funded foundations and partnerships operating in India.

The vision of the initiative is to identify and recognize the corporate best practices of ongoing Corporate Responsibility initiatives in various domains in the country and mission is to inspire, encourage, and facilitate corporate social responsibility awareness and practices among corporate India. The aim of the Awards is to recognize the best CSR and innovative projects, and translating best practices into concrete action on the ground. The awards encourage the organizations on social projects or programmes to increase the recogniznition of CSR principles in their operations.

This exciting and need based initiative focuses on successful partnerships between business and society, with particular emphasis on collaborative projects that tackle contemporary social issues through innovations and action oriented interventions. 

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