MUMBAI: Aadhar Housing Finance’s distribution innovation, ‘Aadhar Mitra’, referral associates being the last-mile link to connect affordable home buyers and to bridge the financial inclusion gap between developed urban India and under-developed rural India per se, is receiving great response from the ground level.
The low-cost, high impact distribution model, which has already won industry accolades, now has 6000 ‘Aadhar Mitras’ who are unemployed or self-employed local youth with or without any knowledge of home Loan/financial industry.
These ‘Aadhar Mitras’ will market the home finance offerings and also be a point of contact for the local low-income or economically backward customers.
It has done massive orientation drives in September to train and reconnect with these referral associates which included role-play based workshops, product and process training, sensitisation to the low-income segment and the role of Aadhar Mitras.
Aadhar Mitra is not only a unique distribution model but also a sustainable social and economic upliftment model which is a win-win for each stakeholder, says Deo Shankar Tripathi, MD & CEO of Aadhar Housing Finance.
The company gets to reach the remote locations economically without opening a physical branch; it promotes financial inclusion and access to organised home finance for the rural & sub-urban low-income homebuyers, the local unemployed or self-employed youth also gets to enhance their income through successful referrals.
This supports the government’s mission of ‘Housing for all by 2020’ in every possible way.
The company expects 20% of its business in the FY 2019-20 to be sourced by Aadhar Mitras. They will also have access to digital technology platforms to stay connected with the company and customers.
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