NEW DELHI (India CSR): RadicoKhaitan Limited, one of India’s most respected and pioneering distillers, proudly announces the launch of Rampur 1943 Virasat. The brand literally carries forward the soul of Rampur Distillery, an institution with a legacy since 1943, where tradition and innovation come together to create spirits of depth, warmth, and character.
Where Tradition Meets Modernity
Crafted at the foothills of the Himalayas, Rampur 1943 Virasat is made from carefully selected six-row Indian barley, known for its bold flavour and richness. Distilled in newly designed pot stills with intelligent refinements, the spirit retains Rampur’s signature DNA while evolving a refined and contemporary identity.
The spirit is first matured in American Bourbon Barrels and then finished in Ruby Port Pipes, yielding layers of complexity shaped by Rampur’s dramatic North Indian climate, from 45°C summers to 2°C winters, accelerating maturation and imparting unmatched depth.
Rampur 1943 Virasat matures in carefully selected casks that cradle the liquid as the Indian seasons weave their magic: the monsoons temper, the scorching summers deepen, and the crisp winters refine. Each passing year adds another dimension, enriching the spirit and honouring the legacy it represents.
A Journey Through Flavour and Heritage
Rampur 1943 Virasat opens with sweet vanilla, caramel, and toasted oak, followed by richness and tropical fruits, before culminating in red berries, stewed fruits, silky spice and lingering, elegant sweetness from its Ruby Port Pipe finish. The result is an elegant, full-bodied spirit that celebrates both nature and craftsmanship, a legacy distilled.
Speaking on the launch, Mr. Abhishek Khaitan, Managing Director, RadicoKhaitan, said: “Rampur 1943 Virasat represents the timeless heritage of our distillery and the enduring passion that defines Indian spirit craftsmanship. It pays tribute to our journey since 1943, a story of authenticity, innovation, and excellence, while inviting spirit lovers to experience India’s heritage in every sip.”
Reflecting on the craftsmanship behind the new launch, Mr. Amar Sinha, Chief Operating Officer, RadicoKhaitan, added: “With Rampur 1943 Virasat, we wanted to make the artistry of Indian heritage spirits accessible to a broader audience. Every element, from barley to barrel, reflects our commitment to quality and innovation. This spirit is shaped by the extremes of Rampur’s climate and the dedication of our people.”
Priced between Rs 3,500 and Rs 4,500 per bottle, this heritage spirit will be first rolled out in Uttar Pradesh, Haryana, and Delhi before expanding nationwide. Rampur 1943 Virasat celebrates India’s rich distilling heritage while embodying a new era of artistry and craftsmanship from the house of Rampur.
(India CSR)
