MUMBAI (India CSR): ZEE Entertainment Enterprises Ltd. (‘Z’), one of India’s leading content and technology powerhouses, has announced the appointment of Laxmi Shetty as Head – Advertisement Revenue, Broadcast & Digital. In her new role, Laxmi will spearhead monetization strategies across both linear and digital platforms, driving revenue growth and unlocking new synergies to reinforce the company’s financial strength. She will report directly to the CEO, Punit Goenka.
Two Decades of Experience in Revenue Leadership
Laxmi has been an integral part of the company’s leadership team for over 20 years and has consistently delivered value as a strong pillar of the revenue vertical. With deep experience across the advertising ecosystem, she has earned recognition for implementing sustainable, creative solutions that maximize opportunities and deliver tangible results.
Strategic Excellence in Sales Ecosystem
Her expertise spans designing cross-platform solutions, unlocking newer opportunities, and enhancing value for advertisers. Over the years, she has played a key role in shaping strategies that drive excellence across the sales ecosystem and ensure alignment with evolving market needs.
Expanding Monetization and Advertiser Base
In her new role, Laxmi will be responsible for driving a holistic monetization strategy across the company’s businesses. This includes tapping into newer revenue streams, enhancing advertiser relationships, and delivering unique solutions at the intersection of content and technology.
Leadership Transition
The company also announced that Ashish Sehgal, who has led the advertisement revenue vertical as Chief Growth Officer, has mutually agreed to part ways with ZEE. Ashish will now pursue new professional endeavours outside the company.
Focus on Human Capital and Future Growth
As ZEE advances toward its future ambitions, the company continues to emphasize strengthening its human capital as a key growth driver. By nurturing entrepreneurial spirit and empowering its management team, ZEE aims to build the next generation of leaders.
(India CSR)
