NEW DELHI (India CSR): India’s first fashion brand made entirely from recycled fabric, UNIREC, has launched Project Sundri, a heartfelt social impact initiative that merges circular fashion with community upliftment. From laptop sleeves to tote bags, each upcycled product is handcrafted by women artisans, quietly fostering a different kind of independence: financial autonomy.
Empowering Through Upcycling
At the intersection of sustainability and women’s empowerment, Project Sundri transforms textile waste into purposeful fashion. The initiative gives worn-out garments a second life while enabling underprivileged women to gain formal skills and step into their first experience of financial independence.
Customer Return Process
Through UNIREC’s website, customers can return used UNIREC t-shirts, which are then upcycled by trained women artisans into beautiful, functional items like pouches, laptop sleeves, and totes. These women are identified and empowered in partnership with Srujna Foundation, a Mumbai-based non-profit dedicated to women’s economic empowerment.
Transformation With Purpose
This isn’t just fashion, it’s transformation,” said Kapil Bhatia, Founder & CEO of UNIREC. “Every product we upcycle through Project Sundri holds the energy of a second chance for clothes, for women, and for how we consume. As we like to say, Yahaan Har Dhaaga Dobara Zinda Hota Hai,’ aka, each thread lives again. This initiative revives not just fabric, but forgotten futures. This is sustainability that feels, breathes, and belongs.”
Honouring a Legacy
Launched on UNIREC’s foundation day, the initiative is named in honour of the founder’s grandmother, Sundri Bhatia, a symbol of resilience and resourcefulness. Each piece carries a unique identity tag telling the story of its maker. With over 300 products created in its pilot phase by 10 women artisans support and hardwork, Project Sundri is already demonstrating that upcycling can be both environmentally conscious and economically inclusive. UNIREC now envisions scaling this into a nationwide movement, upcycling one million products by 2030 and empowering thousands of women along the way.
Future Impact Plans
As the initiative gains momentum, a series of partnerships, product launches, and storytelling campaigns will amplify its impact across India.
(India CSR)
