YES! i am the CHANGE sets new benchmark as the World’s Largest Social Film Movement

India CSR News Network

MUMBAI: Over 13 lakh individuals across 2,500 cities and towns pan-India participated in the fourth edition of YES! i am the CHANGE 101- Hour Social Filmmaking Challenge (YIAC).

YIAC, the flagship program of Yes Foundation , the social development arm of YES BANK has innovatively harnessed media to inculcate responsible youth citizenship across India. YES! i am the CHANGE 2016 through its four national filmmaking categories – Student, NGO, Corporate and Open empowers youth to act as catalysts for personal and social transformation. As part of the Challenge, youth create 3-min social films which serve as invaluable communication resources for NGOs in addition to creating widespread awareness about issues of social relevance.

Participants submitted over 29,000 film entries on a variety of topics ranging from innovation for social change, women empowerment and safety, environment sustainability, education and child rights, livelihood and elderly care. These films would be available free of cost for the use of NGOs.

Yes Foundation has also introduced the YIAC International Challenge (20 Feb – 20 March, 2017) to enable large scale participation of Indian Diaspora youth and engender a movement for global social transformation. This 30–day Filmmaking Challenge will focus on Sustainable Development Goals and provide the diaspora youth an opportunity to engage with social causes through the powerful medium of films.

Rana Kapoor, Chief Mentor, Yes Foundation and Managing Director & CEO, YES BANK said, “It is a matter of great pride that YES! i am the CHANGE, World’s Largest Social Film Movement, has consistently inspired and nurtured millions of youth across the country to catalyse an empowered and equitable India. With the planned international expansion, this mindset transformation movement will emerge as a global platform to trigger greater social action, creating a multiplier effect to accelerate social transformation across the world.”

Yes Foundation has also launched the second edition of the Changemaker Award which honours past participants of YES! i am the CHANGE who have gone beyond filmmaking, developed innovative solutions and consistently contributed towards social causes. The Foundation will also provide a grant and mentoring support to scale these social initiatives to create further impact.

Prizes upto Rs 85 lakh would be awarded to the top social impact films selected by an eminent 22-member jury, which includes renowned national and international film and media personalities, corporate leaders and educationists. The esteemed jury panel includes Ms. Shabana Azmi (Actor), Ally Derks (Founder, IDFA – World’s largest documentary film festival, Amsterdam ), Alan Gemmell (Director,British Council India), Anshu Gupta (Magsaysay Awardee & Founder, Goonj), Zahabiya Khorakiwala (MD, Wockhardt Hospitals), Guneet Monga (Filmmaker), Onir (Filmmaker), Piyush Pandey (Executive Chairman & National Creative Director, O&M India), Bharat Patel (Ex- Chairman, P&G), Paul Pauwels (Director, European Documentary Network, Denmark), Ashu Suyash (MD & CEO, CRISIL), Rebecca Tavares (Representative, Office for India, Bhutan, Maldives & Sri Lanka, UN Women) amongst others. The top films would be screened across the world to raise awareness on social issues.

“YES! i am the CHANGE harnesses the ‘youth power’ synergised with the amplifying nature of media to create inspiring ripples of transformation across the country. This year, the movement empowered 13 lakh youth to engage with social causes and emerge as responsible citizens. I am confident that Indian youth across the world will participate in YES! i am the CHANGE International Challenge in large numbers and drive the spirit of social change”, said Prerana Langa, CEO, Yes Foundation.

Yes Foundation is the social development arm of YES BANK, India’s fifth largest private sector bank. Under the visionary guidance of its Chief Mentor, Rana Kapoor, MD & CEO, YES BANK, the Foundation follows a differentiated approach focusing on stimulating entrepreneurship and innovative use of media initiatives, to bridge gaps and act as a force multiplier towards an empowered and equitable India.