JAIPUR: Intex Technologies in support of environmental conservation threatened by the increasing electronics items lying idle around us, has launched a pan-India E-Waste Collection campaign named GO GREEN from the Pink City here today.
Supporting this drive, PHD Chamber of Commerce, Rajasthan Pollution Control Board and Rotary Club – Jaipur have associated with Campaign for a healthier environment and society.
Intex, being an electronics manufacturer, under its GO GREEN campaign in line with E-waste (Management) rules, 2016, will stipulate phase wise collection of e-waste items, beginning with at least 30% of estimated quantity of waste generation during first two years of implementation, taking it gradually to over 70%.
For the same, Intex is organising mass awareness programmes on e-waste management and safe disposal of electronic waste by tying up with prominent schools, colleges, residential societies and institutions.
To encourage people in driving the campaign and giving out e-waste items, Intex is giving special offers on its entire product portfolio available at Intex SmartWorld stores.
In Rajasthan there are 8 SmartWorld stores with 3 stores in Jaipur city. Also Intex has established 84 E-Waste Collection Centers in Rajasthan with 11 centres in Jaipur city.
For the PAN-India collection mechanism, Intex has partnered with with a prominent recycling company – Exigo Recycling.
The Recycling Partner has been given clear mandates for the state of Rajasthan as well across India as per our internal process and also is responsible for end-to-end recycling.
A study by Assocham and Frost and Sullivan says that India generates about 18.5 million metric tonnes (MT) of electronic waste every year. This figure is expected to reach up to 30 lakh tonnes per year by 2018, growing at the rate of 25%.