India CSR Announces Exclusive Series Based On Spirituality And The Path Of Business


NEW DELHI: India CSR is delighted to announce that it will be publishing a series of exclusive articles written by Jérôme Chouchan, MD of Godiva Chocolatier for Japan, South Korea, South East Asia, India, Australia and New Zealand.

Jérôme Chouchan is a successful Western manager who has lived in Japan and practiced Kyudo (the ancient martial art of archery that originated from the samurai class of feudal Japan) for several years and is a Board Director of the International Kyudo Federation.

Jérôme Chouchan is also the author of Target – Business wisdom from the ancient Japanese martial art of Kyudo – his new business book published by LID Publishing.

It is a book that has been highly endorsed by some renowned global thinkers –

Michael Woodford MBE, former CEO, Olympus Corporation and Whistleblower; Marshall Goldsmith, Thinkers 50 World‘s #1 Executive Coach,
#6 Most Influential Business Thinker 2017; Richard Straub, Founder & President,
Global Peter Drucker Forum; Rohit Deshpande, Professor of Marketing,
 Harvard Business School; Shinya Yamanaka, 2012 Nobel Laureate, Director, Centre for iPS Cell Research and Application, Kyoto University; Mark Goddard, Group CEO, Hallenstein Glasson Holdings Limited, former President and Representative Director, Toys “R” Us Japan; and Masahiko Uotani, President & Group CEO Shiseido Co., Ltd – to name just a few!

Target is an inspiring and thought provoking book for business people looking for a more rewarding life and career, beyond just hitting targets. In companies, we are all under the pressure of profit margins, sales targets, efficiency and relationships.

The articles that Jérôme Chouchan will write for India CSR will be based on the topic of spirituality and the path of business; and will look at:

  • Hiring and firing an employee
  • How to manage the fear of being fired for poor performance
  • Corporate culture and purpose to implement in a company
  • What kind of metrics to implement as management in the company from Karma Yoga point of view
  • Practicing Karma Yoga as a spiritual practice in a company and at the same time performing well in a tough corporate environment. How to reconcile both?

This will be a very exciting series for India CSR, as it will explore ancient principles that we are all familiar with, showing us how relevant these tenets are in the way we operate and do business in India and with the rest of the world.

Read First Article: Management as Karma Yoga

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