CII stress on corporate social responsibility

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GUWAHATI: The Confederation of Indian Industries (CII) organized a conference cum business platform on ‘Corporate Social Responsibility (CSR) – the emerging agenda to promote social inclusiveness’ on 23th September 2010.

In his welcome address, Dr Bhupati Kumar Das, chairman of CII Assam State Council and Managing Director of Numaligarh Refinery Limited said that the existing CSR initiatives are practiced largely by the Central PSUs and a handful of private sectors whereas the scope is enormous in this field.

“The public sector companies have played a stellar role in this context and they have gone beyond a narrow perspective of business that was confined to mere profitability, to encompass initiatives that are for the social good,” he said.

The key objective of the conference was to bring the stakeholders-industry, NGOs, civil societies and government on a common platform to sensitize and create awareness on the new and emerging scenario of CSR.

Another important objective of the conference was to arrive at an action plan to make CSR practices more visible so that more and more companies can come forward to make CSR a part of their board room agenda.

“The Assam State Council of the CII has been working on a comprehensive agenda focusing on trade and investment promotion and policy advocacy. One of our special focuses of work relates to entrepreneurship creation and helping the MSME sector to become more competitive,” Das said.

The participants also shared their experience on successful business model where CSR is integrated and internalized into core business philosophy.

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