New Sunlight Living Challenge calls on Mumbai residents to reduce water usage at home to help create a brighter future for children
IndiaCSR News Network
MUMBAI: A new programme from Unilever is challenging Indian families to live more sustainably to create a brighter future for children, while having fun together. The Sunlight Living Challenge forms part of Unilever’s Project Sunlight, a long-term initiative to motivate millions of people to live more sustainably.
The Sunlight Living Challenge calls on people of all ages to help protect the health of the planet by taking small, positive steps towards building a ‘greener’, more sustainable lifestyle in their own homes. Over the next three months, a group of 10 families from across Mumbai will be trying to do exactly that by reducing unnecessary water usage.
The children from these participating families are being urged to become water saviours and focus on saving water in their homes, through small everyday actions. Children will lead this challenge, by spreading awareness about ideas to save water and coming up with water-saving innovations. The families will be quizzed on their Water IQ and their daily progress and experiences will be monitored. At the end of the campaign, the most responsible family will win the ‘Water Champions Award’ and a prize
The launch of the Sunlight Living Challenge is the second phase of Project Sunlight, an ongoing Unilever initiative that has seen millions of people go online and pledge an ‘act of sunlight’: a promise to change their lifestyle to help preserve the planet for generations to come.
The Sunlight Living Challenge is supported by the release of a new Unilever film, “The Way Kids See It”. The film brings to life the hopes, dreams and plans for a better world that are nurtured by our children. These children’s stories will motivate families – especially adults – to live more sustainably.
The Sunlight Living Challenge is open to everyone. Those wishing to take part can do so in three simple steps:
1. Visit www.projectsunlight.co.in to SEE “The Way Kids See It” film and read about the different activities available as part of the Sunlight Living Challenge
2. ACT by choosing an activity to complete and, in doing so, take small, positive steps to a more sustainable lifestyle at home
3. JOIN a like-minded community of individuals sharing their personal stories and tips to inspire others to take part using #brightfuture
It also follows international research showing that 70% of children know ‘a lot’ or ‘something’ about four or more of the major global issues, such as climate change and world hunger. [1] The findings revealed that 75% of parents view activities that help protect the environment as a good way to spend time with their kids, while, eight out of 10 children were found to be eager to do more ‘green’ activities together with their family, particularly if they are fun.[2]
The Mumbai challenge follows a similar initiative that took place in the UK last year. It saw 12 families from different parts of UK significantly reduce their household waste and cut their weekly shopping bills just by taking small, everyday steps to live more sustainably.
For further information and to take part in the Sunlight Living Challenge, people can visit www.projectsunlight.co.in or follow the conversation on Facebook and Twitter using #brightfuture.
[1] Source: Unilever Project Sunlight Research Study 2103, conducted by Edelman Berland. Full report available on request.
[2] Source: Unilever Project Sunlight Research Study 2103, conducted by Edelman Berland. Full report available on request.
