The new product offering JK Lakshmi Pro+ aimed at redefining the construction industry


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IndiaCSR News Network

GurgaonJK Lakshmi Cement, a major cement manufacturer in the industry along with The Guild of Designers and Artists (GDA) today organised a knowledge sharing session on- ‘Building Smarter Cities : Opportunities & Challenge’. The event was graced by the presence of 300 architects and designers along with the announcement of JKLC’s premium product offering- JK Lakshmi Pro+ modern premium cement for faster, stronger and durable construction.

JK Lakshmi Pro+ Cement 7+ benefits:

Plus Strength– with 20% additional strength than earlier

Plus Durability– micro particle strength (MPS) technology leading to higher impermeability ensures higher durability of construction

Plus Finish– finer cement particles lead to better smoothness and finish

Plus Speed– early de-shuttering saves time and ensures a speedy construction process

Plus Surety– high quality and tamper proof and moisture resistant bags give correct quantity and factory-fresh quality of cement

Plus Service– timely delivery and an expert technical team for on-site guidance

Plus Economy– with 5% more volume per bag of cement, it require lesser of bags for construction.


Architects and designers stressed on the importance of innovation in building world-class cities and facilities in the country. The panel discussion on smart cities was moderated by Mr. Karan Grover, Architect, Karan Grover and Associates (KGA) and Mr. Rohit Saxena, Principal, Managing Director, Perkins Eastman Design Consultants. Other panelists were- Ms. Lipika Sud, President, GDA, Mr. Mohit Gujral, Architect, Mr. Vince Berkhout Executive Director planning AECOM, Dr. Ajay Pradhan, Managing Director – Halcrow, Ms. Sonali Bhagwati, Architect and Ms. Dikshu Kukreja, Architect.With the government’s announcement of developing 100 smart cities in the country, leading architects across India came together under one platform to discuss the roadmap towards building smart cities, the concept, deliberating on the challenges and the opportunities. An engrossing panel of 12 distinguished architects debated on various aspects ranging from issues related to sustainable building practices that can minimise impact on the environment to the resources.

Mr. C.S. Sadasivan, Chief Executive (Marketing), JK Lakshmi Cement welcomed the chief guest and other guests for the evening. The key note address was given by Mr. Talleen Kumar, IAS, CEO & Managing Director, DMICDC.Speaking at the event, Dr. Shailendra Chouksey, Whole-time Director, JKLC said, “Delhi – Mumbai Industrial Corridor (DMIC) is India’s most ambitious Infrastructure programme aiming to develop new industrial cities as “Smart Cities” and converging next generation technologies across infrastructure sectors. Understanding the developments and in order to support these efforts, we at JK Lakshmi Cement has introduced Pro+. The product has been developed in an attempt to target the premium sections with superior features and safety for segmented market needs. Pro+ is a result of this drive to empower our customers with choice and added benefits proving to be the obvious choice for smart cities projects for which the government anticipates to start the identification process.”

About JK Lakshmi Cement Ltd

Part of USD 4 bn JK Organization, JK Lakshmi Cement a renowned and well-established name in the Indian cement industry, now in its 32nd year, has a formidable presence in Northern & Western India’s cement markets. Its current capacity stands at 6.65 Million MT per annum.JK Lakshmi is a blue chip company with an annual turnover of over Rs. 2300 crores. Launched in 1982, JK Lakshmi Cement (Sirohi Plant), an ISO 9001: 2008 & 14001: 2004 company, has a state-of-the-art plant at Jaykaypuram, dist. Sirohi, Rajasthan and split location grinding units at Kalol (Gujarat) & Jhajjar (Haryana). The manufacturing facility at Durg in Chhattisgarh will also be commissioned Q3 of FY14- 15 along with aggressive expansion plans in East.

It is also the first cement producer of Northern India to be awarded an ISO 9002 certificate and be accredited by NABL (Department of Science & Technology, Government of India) for its Lab Quality Management systems.Its wide network of  80 cement dumps and over 2200 dealers spread across the states of Rajasthan, Gujarat, Delhi, Haryana, U.P., Punjab, J&K, MP  & Mumbai  and the vast pool of highly trained & dedicated marketing and technical service team helps the Company to service its customers at their doorstep. 

 The First Cement Manufacturer in Northern India to introduce coloured bags, JK Lakshmi Cement’s Technical Service Cell provides construction solutions to its customers & carries out regular & innovative contact programmes with Individual House Builders, Masons and Business Associates to keep in tune with their needs and requirements. Keeping pace with the global construction trends & changing needs of customers, the company has introduced Ready Mix Concrete (RMC), ‘JK Lakshmiplast’ the first premium branded Plaster of Paris (POP), ’JK SmartBlox’ an Autoclaved aerated concrete blocks and AAC blocks the green product offering.

About The Guild of Designers and Artists (GDA)

The GDA is an association of Professionals & Intellectuals from different streams of Arts and Performing Arts and its main purpose is promotion and creation of a platform for Designers and Artists to showcase their talents and share their expertise nationally and internationally.Under this umbrella, Professionals from various Design fields like Product Design, Graphics, Interior Design, Architecture, Landscape, Industrial Design, Fashion & Lifestyle, Textile, Arts & Crafts in every form Contemporary or Traditional and Performing Arts are brought together and showcased to the world.
It addresses the needs and aspirations of the design fraternity in India and around the world and seeks to improve the quality of life, as well as to help improve the economy at large. One of the key agendas of the association is also to create opportunities for the Traditional Arts and Crafts to be used in private and public spaces in order to keep the rich cultural heritage alive.

 About JK Organisation

JK Organisation is an INR 21,000 crore (USD 4 billion) conglomerate with over 40,000 employees and business interests spanning over 80 countries. The Group includes flagship businesses – Tyre & Industries, Cement and Paper as well as Fenner India, Umang Dairies, JK Agri Genetics & GST.
The Group is on an expansion drive with its flagship businesses – the Tyre business has recently announced an investment of INR 1,430 crore to expand capacity for the production of trucks, buses and car radial tyres at its plant near Chennai over the next 15 months. JK Lakshmi Cement has announced its expansion plan with an investment of INR Rs 1,550 crore involving setting up of a 2.7 million-tonnes-a-year (mtpa) greenfield project at Durg, Chhattisgarh, along with captive limestone mine and two grinding units. Continuing the growth momentum, JK Paper has commissioned its Rs 1,750-crore expansion at Rayagada, Orissa, adding nearly 60 per cent to its paper production capacity.

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