INDIACSR News Network
“Samsung aims to reach out to children across 100 villages in Tamil Nadu through Aid India, its selected partner and in Delhi and Uttar Pradesh through Smile Foundation. Consumers too will get an opportunity to participate in this educational initiative and support this movement. For every Galaxy Note sold in the period between February and June 2012, Samsung will contribute Rs 100 towards supporting the selected projects.” Company sourced said.
“The Samsung HOPE Project that we are launching today is aligned with our Global Hope for Children programme that seeks to bring attention to the worldwide need for childhood education and healthcare. Through the Samsung Hope Project, not only do we aim to provide good quality education to under privileged children, but also create an environment which is conducive to their overall growth and development. By using modern teaching methods and available technology, our objective is to ensure that children are encouraged to go to schools and are mainstreamed. We are pleased to partner with Aid India and Smile Foundation and are confident that together we will be able to make a difference,” said BD Park, President & CEO, South West Asia HQ & Managing Director, Samsung India Electronics Pvt Ltd.
Samsung had constituted a high profile jury to evaluate and select partners for this programme. The jury was headed by Dr Raghunath A Mashelkar, former Director General of Council of Scientific and Industrial Research (CSIR), and currently the President of Indian National Science Academy (INSA).
AID India – Samsung SuperKidz Program
AID India was founded in July 1997 and has been working in Tamil Nadu for the last 14 years in the field of education. Founded by IIT and BITS alumni, it works closely with the Government and UNICEF to develop curriculum and methodologies to improve education quality in schools. Under the ‘Samsung SuperKidz Program’ children from 100 villages in Tamil Nadu will benefit from AID India’s vast experience and will learn Tamil, English, Math and Science through innovative teaching techniques. Comprehensive skill assessment and monitoring, individual attention, special focus for weaker students and regular interaction with parents, will ensure that the development of each child is taken care of. Through the program, children will be enabled to improve their grades and those that are drop outs are encouraged to re-join the formal school system.
Smile Foundation Mission Education Program
Mission Education, established in the year 2003, is the flag ship programme of Smile Foundation. The programme reaches out to more than 12000 children across 19 states in India. The program ensures education of under privileged children from backward rural/ urban locations. It aims at imparting education to bring changes not only in the amount of knowledge gained but also in the abilities to think and acquire habits, skills and attitude which characterize an individual who is socially accepted and adjusted. Through Samsung’s support, Smile Foundation will reach out to children at two centres in New Delhi and Noida. The program will enrol children in the age group of 6-16 years in bridge courses and enable them to get mainstreamed in formal schools. Children will learn subjects including Maths, Science, English and EVS. To ensure their overall development, regular events, extra-curricular activities and medical aid will also be provided.