By Shiwani Varma Vyas
“Companies that are breaking the mold are moving beyond corporate social responsibility to social innovation. These companies are the vanguard of the new paradigm. They view community needs as opportunities to develop ideas and demonstrate business technologies, to find and serve new markets, and to solve long-standing business problems.” ~ Rosabeth Moss Kanter, Harvard Business Review.
And that my friends, sums up the essence of CSR.
In India, since the government has created the mandated 2% of profits rules for CSR, we’ve been seeing a significant uptick in initiatives from the corporate world. Sure, there were always those organizations who were doing much more than this mandate even before it came into place.
I was recently made aware of the first ever Karnataka CSR Conference taking place in Bangalore. This event is being organized by the Bangalore Rotary organization, or as its called in the Rotary world, Rotary District 3190. The event will see deep dive discussions on topics ranging from education, health & sanitation, to skill development, to rural development, by some of the leading CSR professionals from varied industries in Karnataka.
Having been part of Rotaract (the youth wing of the Rotary) in my college days, it really was exciting to get an opportunity to volunteer within the Rotary world again. And like my friend in the Rotary mentioned during one of our chats, the Rotary movement through its very nature of individual pro-bono work by expert professionals, is an entity that’s truly focused on promoting the idea of “giving for social betterment”. Which is why it’s not a surprise that the Rotary organization is coming together with the corporate denizens of Karnataka to create a platform where we can have an open and meaningful dialogue on how corporations can better their CSR efforts in Karnataka.
There is a lot to learn and know from the speakers at this event. If any of you are interested, you can visit the event site for more details and register – http://rotarycsr3190.org/
It sure does feel good to be back in the Rotary fold and volunteer my expertise towards this cause.