REC Flags off ‘Smile on Wheels’


CSR & Competitiveness


INDIACSR News Network

NEW DELHI: Rural Electrification Corporation Limited (RECL), a Navratna enterprise under the Ministry of Power, in partnership with Smile Foundation, launched a mobile medical unit, “Smile on Wheels”, as part of its CSR initiatives. The Smile on Wheels was flagged off by Rajeev Sharma, CMD, RECL, on August 13 in the presence of other senior officials of RECL.

csr of reclThe mobile medical unit would be deployed at Rae Bareilly, Uttar Pradesh, with the objective of rendering affordable & advance primary health care to the underprivileged population of remote rural areas through preventive, promotive & curative services through an efficient and cost effective health delivery system at their doorsteps.

The mobile medical unit shall provide services to the people residing in targeted villages in the areas of reproductive and child health including antenatal care to ensure safe motherhood and general health care services along with linkages to nearby government health institution, private clinics and health centers. The Smile on Wheels would visit select villages in Rae Bareilly as per well designed roster finalized in consultation with the local community.

Rae Bareilly, one of the 70 districts of Uttar Pradesh, is primarily a rural district with a total population of 34,04,004 persons (2011 census), with more than 90% of its population residing in about 1755 villages. In 2006, the Ministry of Panchayati Raj named Rae Bareli as one of the country’s 250 most backward districts (out of a total of 640).  The project aims at bridging this gap between demand and availability of primary health services in the region through mobile medical unit and through its information, awareness and capacity building activities.


Please follow and like us:



Previous articleCorporate Leaders Come Together to Incorporate CSR Into Business
Next articleMadras Cements ‘CSR’ Funds Going to Promoter-Run Trust, Analysts Crying Foul
India CSR Network
India CSR Network is India's biggest and most trusted news portal in the domain of CSR & Sustainability. India CSR welcomes stories, statements, updates, reports on issues that interest you. Feedback, comments will make it more purposeful and resourceful. It is designed and maintained by India CSR Group. Contents are non-fiction. Though all efforts have been made to verify the accuracy, the same should not be construed as a statement of law or used for any legal purposes. In case of any ambiguity or doubts, readers are advised to verify with the source(s). Statement, articles, views and contributions can be sent to