Marcus Evans launches CSR Conference for 2011 in Dubai

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With three years of success in the corporate social responsibility conference, Marcus Evans will be holding the Corporate Social Responsibility Conference on the 10-11 April 2011 in Dubai.

In the MiddMarcus Evansle East, Corporate Social Responsibility or “CSR” may appear to be relatively new to the corporate world. Although some countries and companies in the GCC are further ahead than others, CSR still remains more about philanthropy and is primarily considered external to business, where it ought to be internal an process that is mainstreamed into core operations, strategy and long-term planning. CSR as a concept has been introduced by multi-nationals, and passed on through subsidiaries in the region; therefore, there is a misconception around defining and implementing CSR with local flavour.

Topics to be discussed are in depth focus on practical “how to” guides to design and implement CSR as a core business strategy and policy, based on organisational values and regional culture, as well as to harmonise CSR definitions, priorities, and initiatives.

One of the speakers, Martin Neureiter who is the ISO 26000 Chair – Implementation and the CEO of The CSR Company, commented, “Social Responsibility is the subject of the future to make businesses and organisations competitive and economically sustainable. The most comprehensive and valuable tool to achieve this is the just recently published ISO 26000 International Standard on Social Responsibility. We will touch on all the key issues and principles of the standard and how to implement and verify the achieved.”

The latest CSR standards “ISO 26000” will be presented to update the current standards by sharing the recently launched ISO 26000 guidelines. Reporting CSR initiatives is a topic that will demonstrate the importance of reporting and measuring the CSR activities of an organisation.

“Events of the last decade have made it clear that multinational corporations can no longer afford- from a commercial standpoint- to pay lip-service to concepts commonly encompassed by the term ‘sustainability’.

The choice at hand is whether to comply grudgingly with evolving standards governing environmental and social performance, or to give deep, creative thought as to how to take advantage of the significant opportunities hidden within change,” said Mr Ethan D. Chorin, Sr. Manager, Government Relations and Global CSR Coordinator of DP World, Head Office who will also be presenting at this conference.

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