IndiaCSR News Network
MUMBAI: Lavie, the high street accessory brand, has decided to spread smiles on Christmas with their Social Santa initiative.Christmas is the season of sharing love and happiness with those who need it and spreading joy to those around you.
Lavie, the high street accessory brand from Bagzone Pvt Ltd has associated with Samarpan Foundation to act as Social Santa” by providing under privileged children with essential gifts this winter.
Trying to bring joy and colour to the children’s lives through Social Santa, Lavie has created a list of essentials and edutainment items such as warm clothes, shoes, craft making sets etc on their microsite. Customers can pledge to donate a gift or multiple items by visiting this microsite and their social media pages. They can also drop off gifts that they would like to donate at any of the exclusive Lavie stores in Mumbai and Delhi. These will be delivered to the children by Samarpan. Lavie will also host Christmas parties in both the cities for the children where the donors will also be welcome.
Speaking about the initiative, Sandeep Goenka, COO Bagzone Pvt Ltd said, “At Lavie, we are aware of our responsibility of giving back to society and the environment in which we function. Through this Social Santa initiative, we hope to make a difference to these children’s lives and make their Christmas a lot brighter. We would like to thank our partners Samarpan Foundation for their incredibly support and guidance.”