Kartikeya Kompella, Brand Expert to speak on ‘Branding Opportunity that CSR Offers’ at CSR Conference in Mumbai on 9 May


INDIA CSR News Network

MUMBAI: INDIACSR (www.indiacsr.in) is the largest Indian business network for Corporate Social Responsibility (CSR), is organizing mega CSR Conference themed “CSR & Competitiveness” in Mumbai at Ramada Plaza Palm Grove, Juhu Beach in 9 May 2012.

Kartikeya Kompella is a well-known expert in the field of branding. He is working as a Vice President with Lowe Lintas + Partners, one of India’s largest and most respected advertising agencies. He looks after the Agency’s thought leadership initiatives. He has 21 years of experience across a spectrum of roles in the areas of advertising; brand consulting, Direct Marketing (DM) and Customer Relations Management (CRM). An MBA from Osmania University, Kartikeya has worked with well known organizations such as MAA Bozell, Equitor Consulting, Timex Watches Ltd, JWT to mention a few.

He is the author of two much respected books on branding ‘Applying The Branding Iron’ and ‘Building Brands Building Meaning’. He has written for various websites and magazines including www.brandchannel.com , www.allaboutbranding.com , www.virtualbulldog.com , Brand Strategist (UK), Business World, Business Today online. He is currently working on a book on cause related branding. Kartikeya conceptualized and implemented India’s first survey of consumer attitudes towards CSR for Lowe Lintas + Partners along with Cross Tab and MSN. He believes that brands can save the world if they are directed properly.

His speaking interest is the ‘Branding Opportunity that CSR Offers’. He encourages more corporate to do CSR by showing them how consumers and other stakeholders prefer brands that do CSR to brands that don’t. Kartikeya has spoken at several forums (Indian and international) on various topics. He spoke at the ESOMAR ARF Conference on online measurement in Athens in 2001. He spoke at the Brandspoint Conference on CSR in Ukraine in 2006. In 2011 he spoke at the Loyalty Summit in Mumbai and later that year he spoke at the 10th AFCSR Conference on CSR in Manila.Entry by registration only conference would provide a forum to initiate a dialogue and enlighten the participants on creating a competitive edge for their business organizations with the help of responsible management practices of your company.Brilliance and knowledge in the field expressed through speeches, presentations and case studies would highlight thought provoking activities and facilitate knowledge transfer across the august gathering.

The gathering in the economic capital of India would reach beyond academic research and business operations and would focus on the harmony in our society through the CSR lens. The Conference would facilitate the gathering of many luminaries from the corporate and non-profit world. It shall witness how the profit driven business houses are involved in collectivism, informal virtue and morality.

We are inviting speaker to contribute towards the ever growing knowledge on CSR and to share ideas on company’s CSR best practices and discuss collaborative projects between the company and its end stakeholders. The forum will discuss long term benefits of CSR and changes required to achieve true sustainability through responsible competitiveness. This conference becomes relevant to anyone interested in corporate social responsibility. It is important for your organization to showcase your work, derive intellectual capital and use the opportunity to network with the industry specialists.

Conference will be beneficial for Company Presidents, Vice Presidents, CEOs, CMOs, COOs, CFOs, Directors, Managers, and Professionals of Corporate Social Responsibility, Sustainable Development, Environmental Affairs, Corporate Governance, Finance, Corporate Communications, Community Relations, Public Relations, Branding, Investor Relations, Strategic Planning, Human Resources, Risk & Compliance and Supply Chains. CSR conference is also relevant for Representatives from social enterprises and NGOs/NPOs who wish to collaborate with business, Socially responsible investors, Government representatives establishing frameworks for (sustainable) development and students and academicians interested in the field of CSR.

We look forward to an active participation from your end as delegate/sponsor at the event. You may like to block your date(s) for the most important interaction platform in the Corporate Social Responsibility and Sustainability.

In case you are pre-occupied please nominate a concerned official for this Conference.

URL : www.conference.indiacsr.in

Kindly seed in your confirmation to Rusen Kumar (Email: conference@indiacsr.in). Visit the link for

Look forward to receiving you at CSR Conference-2012.

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