IBM Corporate Citizenship in India


INDIACSR News Network

Business leadership, social responsibility

IBM believes that a company culture based on core values not only helps our business, but also defines the role that we can and should play in society. We identify and act upon opportunities to apply our technology and expertise to societal problems, and scale existing programs to achieve maximum benefit. We empower employees and others to serve their communities. And we integrate corporate citizenship and social responsibility into every aspect of our company.

ibm logoReinventing Education Transforming Classrooms across India Since 2007, the IBM Reinventing Education Program which is aligned to the National Curriculum Framework, has worked in partnership with State Education Departments in Andhra Pradesh and Tamil Nadu.

The initiative has helped over 50 government schools in under-developed rural and urban areas to transform teaching by integrating Information and Communication Technology (ICT) and pedagogy tools in a way that makes science, math and English simple and fun.

The Transformed Classroom model has empowered over 600 teachers and benefitted about 7000 children in more than 90 schools in the two states.

In 2012 – 2013, the Reinventing Education program is expanding to Government and Municipal Corporation Schools in the States of Ahmedabad, Rajasthan, and Haryana, and Municipal corporation schools in the cities of Coimbatore and Madurai, Tamil Nadu.

By training the trainers, the program is expected to reach over 1000 teachers and nearly 200 schools across these four states.

ICT enabled project provides “smart’ information to Rural Entrepreneurs in Lucknow

The 2011 Centennial Grant-funded project, Smart Rural Aggregation Platform, is making steady progress in a cluster of villages 40 km away from Lucknow city, in the state of Uttar Pradesh. The integrated team of IBM On Demand Community Volunteers and members of the Drishtee Foundation have been working diligently on this community cause.

Shanker_Annaswamy“IBM strives to be an essential company, not only to our clients, share -holders and employees, but also to the world at large—by engaging the communities where we do business and by providing the leadership and tools to build a Smarter Planet.  Corporate citizenship is central to this vision, both worldwide and in the local examples I am proud to share in this report.”

 -Shanker Annaswamy

Regional General Manager,

IBM India/South Asia

A rural entrepreneurs’ information hub equipped with WiFi and IT infrastructure has been set up in five villages. Agri-business advisory services, as well as basic computer training and other appropriate skills training, has been conducted. Drishtee Foundation and IBM volunteers continue to interact with the farmers community to understand the needs and offer more services in the coming years.

In 2011, five Corporate Service Corps teams were deployed at Coimbatore, Jaipur and Chennai. Fifty-three IBMers from 21 countries worked with 22 NGOs on projects pertaining to the environment, healthcare, and education.

Through the IBM Centennial Catalyst Grant, 100 volunteers were involved in a project with NGO partner, Retina India, to create an online interactive database where people who are willing to be a scribe or reader for a visually impaired or physically handicapped student will be able to register, and students needing a scribe or reader can quickly find the appropriate volunteer. This website will also be used to increase awareness about retinal diseases and related resources.

IBM volunteers will be involved in the technical solution design and implementation. As of April 2012, the Scribes project has been successfully completed and the volunteers areworking with the organization in adding more features to the website, participate in launch events on June 15th in cities across India, and register as scribes and readers.

India highlights

IBM has been present in India since 1992.

IBM is the biggest multinational software exporter in India.

Offices in 22 cities and presence in 200 towns and cities, either directly or via one of our 2,500 business partners.

More than 40,128 IBM Volunteers contributed 169,620 hours (cumulative) to various community projects

Awards & recognition

Golden Peacock Award for Corporate Social Responsibility (2010)

Golden Peacock National Training Award: overall winner (2011)

NASSCOM Corporate Awards for Excellence in Gender Inclusivity: BPO category, for four consecutive years (2007- 2010)

NASSCOM Corporate Awards for Excellence in Gender Inclusivity: Best IT Services and Products Company category (2010)

Golden Peacock Award: special commemoration in the Environment Management category (2010)

(Sourced from IBM Corporate Citizenship)

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