Diageo India and British Council announce Social Entrepreneurship Development Programme for young women


INDIACSR News Network

MUMBAI: Diageo and British Council, today, announced the launch of the ‘Young Women Social Entrepreneurship Development Programme’ to empower underprivileged women in India.  The programme aims to train women on social entrepreneurship by providing them with necessary tools, innovative methodologies and best practices that will attract more young women or improve the skills of those already participating in this space.  With this project, Diageo India and British Council will partner to create and deliver a sustainable model that will impact multiple layers of women amongst different communities to create a ripple effect.

This initiative will start by identifying young women Master Trainers, assess their development needs,  develop and impart a training module that uses innovative methodologies and best practices to increase their knowledge and capabilities. Thereafter, we will support the Master Trainers to further train and facilitate skills development of active young people with the aim to promote creativity, innovation, employability and growth of an entrepreneurial spirit.

In total we expect to train 1,000 participants on social enterprise, focused on practical application and shared learning on the topics of management, finances, communications, leadership, marketing and fundraising, and ensure consistency in approach, quality and content.

‘One billion women will enter the global economy during the coming decade, many will not have received proper education or the opportunity to develop professional skills. In India, women have made great strides in the corporate world in the last three decades, yet they face several challenges from all socio economic segments. We at Diageo believe we must provide sustainable support in ways that will give women greater security, and education. We are therefore excited to launch this initiative in association with the British Council, which will empower young urban women through social entrepreneurship in India,’ said Abanti Sankaranarayanan, Managing Director, Diageo India, at the launch.

Rob Lynes Director India, British Council added “With 50% of the population under the age of 25 and 65% under 35 – India, will be a country full of young leaders for many years to come. As the UK’s international organisation for cultural relations, the British Council has been committed to nurturing and creating international opportunities for these young leaders in the areas of education and society the arts and English language.  In doing so, we work closely with governments, corporate bodies, foundations and organisations to create greater impact together. We are delighted to build on Diageo’s vision for women social entrepreneurs.”

With a global network across 100 countries, the British Council has vast experience in supporting organisations to address social issues through training and skills development.

The Young Women Social Entrepreneurship Development Programme is part of Diageo’s larger Corporate Sustainability platform known as Plan W. Through Plan W, Diageo commits to empower two million women in 17 countries in Asia Pacific by 2017. Plan W aims to reach women of all socio-economic profiles and provide them the opportunities to learn and develop skills.

The British Council creates international opportunities for the people of the UK and other countries and builds trust between them worldwide. We are a Royal Charter charity, established as the UK’s international organisation for educational opportunities and cultural relations. Our 7,000 staff in over 100 countries work with thousands of professionals and policy makers and millions of young people every year through English, arts, education and society programmes.

For details of our work in India, please visit www.britishcouncil.in  To subscribe to our newsletter with updates of events and activities, visit http://www.britishcouncil.org.in/newsletter

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

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