By Harsha Mukherjee
The CSR CSO (Corporate Social Opportunity) annual conference is organized in Delhi on August 29, 2011 at The Grand, Vasant Kunj, New Delhi. to bridge the gap between the NGO sector and corporates of India.
Dr. Nandita Chatterjee from Council for Advncement of People’s Action and Rural Technology presented its initiatives with CII. Dr. Syeda Saiyidain Hameed a member of Planning Commision Govt of India (GOI) spoke about the issues faced in rural places in India.
She insisted on faster and sustainable growth and highlighted about malnutrition in Kookshi, Bagh in MP, sanitation issues in Galcharoli and spoke about ASAR report and Bharat Gyan Vigyan Committee. Dr.Kulwant Singh Advisor UN Habitat and Mr. Praveen Aggarwal GM and Head of CSR andSustainability, Coca-Cola India and South West Asia Business Unit jointly spoke about the initiatives taken by Coca Cola in purifying and reusing water, they spoke about water conservation initiatives in MP, Rain water harvesting in West Bengal and water management in Nepal which has proven to be very successful.
Noshir Dadrawala Executive Secretary Cetre for Advancement of Philanthropy brought to light about the measurable factors for projects implemented by NGO sector and Andy Bahnot Regional Director-South Asia Westat India extended his view about social impact of various projects on the basis on input, output and performance of every project. Mr.Himanshu Kumar GM & Regional Head HR TCS said that CSR focus is shifting from Philanthropy to sustainability.
Mr. Harsh Jaitli CEO of Voluntary Action Network India (VANI) spoke about the NGOs trying to build up tangible and measurable projects. Sudhir Sinha Head CSR and R&R Arcelor Mittal India mentioned the requirements from NGOs to get fundings from corporates such as Self-Certification, Peer review, Rating for NGO Projects and Award similar to MCRIL for MFIs for NGO projects similar to MALCOM award for Business excellence and insisted on sustainability projects.
They all ended with the note that CSR is an intrinsic part of Corporates. Few questions still remain unanswered: Is reporting going to be mandatory and if yes then what indicators would be followed by GOI, What all are the ingredients of CSR in India considering present notion of only philanthropy taken into consideration.
How will the NGOs measure the projects Social Impact, since such training has to be provided to them extensively. Is CSR in India Greenwashing or is it pursued in the real sense.
(Harsha Mukherjee is theFounder & CEO of Ekjaa (www.ekjaa.org )