Book on CSR & Competitiveness

Book on CSR & Competitiveness

(Essential of the Corporate India and Its Sustainability)

About the Book

The business landscape is changing fast with the rapid globalization. Society expectations from corporate are increasing and CSR is being perceived as a tool to help secure a sustainable competitive advantage by integrating social and business goals. This book provides an overview and represents current developments in Corporate Social Responsibility and Sustainability, CSR concepts, initiatives, infrastructures and needs, methods, especially focusing on the needs of SMEs. 

In this book through contributions and chapters we explore the concept of competitiveness in relation to CSR. Research articles and chapters from the practitioners, consultants and academicians would enlighten the readers as to how competitive advantage can be generated through creating stakeholder engagement through the CSR initiatives. Some real world Case studies are included elaborating the contribution of CSR to short term profits as well as to long term competitiveness. These Case Studies from Indian Corporate and the abroad, well represent the challenges and opportunities for the businesses to implement the CSR initiatives, resulting in the community development.  

Thus, the contributions in this book represent a triangle between the Corporate, Academics and Research; used to implement the CSR Activities in the Indian and Global context. This book is being published as a reference material for all the stakeholders of today’s business who have some interest in the area of CSR & Sustainability. It would provide a real world scenario for further exploration of Social Upliftment opportunities and the competitive advantages to the corporate.

Researchers and academicians have been busy organizing and re-organizing the various components of CSR into meaningful typologies and integrating it into business process. Today CSR is in a continual state of emergence and has been trying to affirm its place in business strategy leading to create competitive advantage of the firm. The book is set of 19 research papers from well known experts, academicians and researchers explore potential to view CSR as a part of new global governance ushering in new perspectives from a broader set of disciplines of sociology and economics. 

Name of Authors whose research papers published in the Book: Sasmita K Maurya, Harry Sethi, Noshir H.Dadrawala, Yudhbir Singh, Sharon Weir, Krithika Ram, Monica Ramesh, Veena Panjwani, Wayne Visser, A.N.Sarkar,Roopinder Oberoi, K.Sirisha, Ravi Raj Atrey, Ratna Trivedi, Leela Mehernosh Karkaria, Rajeev Goyal, P. Ramamohan Rao.

Editor : Saurab Mittal Editorial Board Members : Veena Tewari nandi, Poonam Kumar

Editorial Advisory Board member: Rusen Kumar (Founder and Director, INDIACSR), C.V.Baxi (Ex-Dean, Ex-Director, MDI),  Ashwani Kumar (General Manager, CSR, BHEL, India), Vijay Kapur (International CSR Consultant), Enakshi Sengupta (International CSR Consultant), Saurabh Gupta (Prof., J.K. Dadampat Singhania Institute of Management and Technology,India), Jastin Paul (Prof., University of Wasington, Michael G.Forster School of Business), Ashok K.Chakraborty (Executive Director, Carbon Management Group, ONGC, India).

Book was launched in International CSR Conference (www.conference.indiacsr.in) themed “CSR  & Competiveness” held on 9^th May 2012 in Mumbai. 

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INDIACSR Book on CSR & Competitiveness

(Essential of the Corporate India and Its Sustainability)

Name of the Publisher : Allied Publisher Pvt.Ltd., New Delhi (www.alliedpublishers.com)

Number of Pages : 300

Paper Quality : Glassed

Cover : Hard Bound

Price : 1100

ISBN No: 978-81-8424-762-6

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