Women Empowerment in the Clock Industry

Sonam clock Ltd. provide employment to More than 650 employees are were 90% of the workforce is female employees. Women employees are more disciplined.

The best way to change the society and the underlying issues is to channelize the power of a woman in every walk of life. – Jayesh Shah, CEO & MD, Sonam Clock Ltd.

By Rusen Kumar

India’s economy has undergone a substantial transformation since the country’s independence in 1947. Since the times immemorial, worth of the work done or services rendered by women has not been recognized. India is a multi-layered society where no generalization could apply to the entire nation’s various regional, religious, social, and economic groups. However, certain broad circumstances in which Indian women live affect the ways they participate in the economy.

Indian society is extremely hierarchical with virtually everyone ranked relative to others according to their caste (or caste-like group), class, wealth, and power. This ranking even exists in areas where it is not openly acknowledged, such as certain business settings. Though specific customs vary from region to region within the country, there are different standards of behaviour for men and women that carry over into the work environment.

Its time women have stepped out of there house and have an urge to achieve a lot for their family and for themselves. Sonam clock Ltd. provide employment to More than 650 employees are were 90% of the workforce is female employees. Women employees are more disciplined. They do their work with sheer concentration. It is believed that when women works, entire family learns and grow.

“We provides them internal training according to the jobs assigned to them and as per the skills they acquire. We had organised a 2-day Art of Living session for the female employees.”, says Jayesh Shah, CEO & MD, Sonam Clock Ltd.

“The Vision of Sonam Clocks is to hire more & more women employees and assign them higher positions based on their capabilities. There is a great impact of women employee on company growth as in our company most of the work is done by women employees. They can increase the productivity and quality of the product as compared to the male employees.”, he added.

As, the female workers must get up early and prepare food and then come for work as they must catch the bus at early morning, they cannot make food which contains the nutritional value and even some employees don’t eat breakfast before coming to the company as some don’t have time and some can’t afford it. So, after learning all this, the company started breakfast and lunch facilities in the company which any other company does not provide to their employees.

On the one hand it is true that, the working woman adds to the family income, improves the standard of the family as far as the income of the family is concerned. She adds to her personal image but, all this is achieved at the cost of insoluble problems created in the family and the society. Now, once she becomes an equal partner in real terms, she is bound to become a cause for worry for the man of the family, as, his ego and manly pride takes a flight to the winds.

Thus, this ends in the man revolting at home, in society and in the office. He resents the status and respect given to the working woman. The man’s argument now is that, once a woman is equal, why should she get any privileges as a woman.

“This response of the man to the working woman is, I think quite justified, and right to a great extent. The man who was at once time, an uncrowned king of the home, family and society is now being so challenged.”, says Jayesh Shah.