Home >> Corporate >> Vedanta’s CSR changing lives of farmers in Orissa’s Kalahandi

Lanjigarh (Orissa): Janak Sahu, a paddy farmer in Harekrushnapur village, used to practice single crop farming for around 140 days. The rest of the year he worked as a daily wage labourer, and his annual income never exceeded Rs.25,000.

But today, his fields remain green throughout the year and his earning has shot up to Rs.80,000. His son goes to school and he owns a television, a radio as well as other electrical appliances. And this in one of the most economically backward regions of the country – Kalahandi.

Life has certainly changed for Sahu and many other farmers like him in Lanjigarh village block, 450 km from state capital Bhubaneswar, in Kalahandi district. The change has happened over a period of four years, thanks to the corporate social responsibility (CSR) scheme of the company Vedanta Aluminium Limited (VAL).

VAL, which is part of the Vedanta Resources Group of the London-based Anil Agarwal, initiated the “Shashya Shilpa Abhiyan” – a sustainable livelihood promotion programme – in the area in 2004.

“The Shashya Shilpa Abhiyan by Vedanta Group changed my life,” says a grateful Sahu.

Farmers like him have proved that agriculture and industry can grow hand in hand. Their household incomes have gone up by more than 200 percent, thanks to the CSR scheme which helped introduce better agricultural practices, resulting in increased productivity, says the company.

The CSR initiative adopted a multipronged approach, including training farmers on the benefits of commercially viable sustainable agriculture, organic farming and managing irrigation by diverting streams or using the water lift method, and integrated pest management.

All agricultural guidance was provided free of cost. Material help in terms of seeds, biofertilizers and pesticides was also provided to farmers.

Sahu, for instance, instantly seized the opportunity. He participated in training sessions and workshops organised by Vedanta and started practicing the modern and best agricultural techniques, bringing into use quality seeds, organic fertilisers and other support.

His irrigated land has now increased from 0.75 acres to 5 acres, says the company. Regular monitoring and technical support rendered by VAL has helped him increase the productivity of land.

While Sahu used to practice only paddy farming for 120 to 140 days in the kharif (summer-monsoon) season only, he now does multiple cropping. His land remains green throughout the year.

And that’s the story of many farmers in the region. With better incomes, they can send their children to school and afford many items. Their quality of life has improved.

Vedanta’s CSR programme is also carried out in the state’s Jharsuguda area.

(Indo-Asian News Service)

the author

India CSR (indiacsr.in) is a news portal in the domain of CSR, live since 2009. India CSR welcomes your stories, comments on issues that interest you, feedback, comments from your side to make it more purposeful and resourceful, will carried in. indiacsr.in is designed, updated and maintained by CSR India Corporate Social Services Pvt Ltd. (CIN: U93000CT2012PTC000120). Contents available at indiacsr.in are non-fiction. Though all efforts have been made to verify the accuracy of the content on this website, the same should not be construed as a statement of law or used for any legal purposes. In case of any ambiguity or doubts, readers are advised to verify with the indiacsr.in and/or source(s). Twiteer: https://twitter.com/INDIACSR. Find updates at https://www.facebook.com/indiacsrnetwork Statement, articles, views and contributions can be sent to editor@indiacsr.in.

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Contact

    India CSR News Network

    CSR India Corporate Social Services Pvt Ltd

    CIN: U93000CT2012PTC000120

    Registered Office: House No.222, Krishna Vatika, Boirdadar, Raigarh - 496001 (Chhattisgarh) INDIA

    Mumbai: India CSR, 208, Sangeet Palaza, Marol Naka, Andheri East, Mumbai - 400059

    New Delhi: India CSR, M-65, Panther Lane, GK-1, New Delhi

    M: 91 (0) 99810 99555 (Rusen Kumar)

    E: editor@indiacsr.in (Only editorial)

    E: info@indiacsr.in (Only business proposal)

    W: www.indiacsr.in

  • About Us

    We welcome your feedback, comments, suggestions and ideas. We are also interested in finding new data sources, sponsors for our site and our partner sites, and organizations who would like to work with IndiaCSR to help change the world. The website has been founded by stalwarts from the industry and is growing steadily to become an inspiring network of business people working towards the common goal of sustainability. Mission: Our mission is to support practitioners and organizations in building responsible and sustainable business in India and in this way to contribute to sustainable development of societies at large.
  • Privacy Policy

    What is this Privacy Policy for?

    This privacy policy is for this website and served by IndiaCSR and governs the privacy of its users who choose to use it. The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore the way this website processes, stores and protects user data and information will also be detailed within this policy.

    read more..

  • Partner with us

    Whether it’s through our B2B or CSR partnership programs, partnering with India CSR can help you to increase business network, build your brand, and expand your reach worldwide. India CSR has always believed in the advancement of information technology & communication, learning, and education, playing a key role within those knowledge communities for generations.

    read more..