IndiaCSR News Network
BAHADURGARH, Haryana: Yokohama India, as part of its global “Forever Forest” project to plant 500,000 trees by 2017 on the 100 year anniversary of the company, today initiated the planting at its factory at the HSIIDC Industrial Estate, Bahadurgarh, Jhajjar in Haryana.
Keen to contribute to the community in Bahadurgarh, the Japanese Tyre Major plans to plant 12100 trees in the next 7 years up to 2023. The intention in the future is to donate the plants to the community.
President & Director, of Yokohama in India Satoshi Fujitsu said “By planting ever-green broad-leaved trees in every factory of Yokohama, the forests absorb Co2 and prevent global warming. We will be planting more than 23 kinds of local trees. The diversity itself will help in the growth of fauna and flora in the region as well as contribute to Delhi NCR’s fight against air pollution.”
Yokohama India is conducting this project under the guidance of Dr. Akira Miyawaki, Plant Ecologist and Emeritus Professor of Yokohama National University. Starting in 2007 Forever Forest has seen 370,000 being planted in Japan, Asia, America and Europe.
During the process of actual involvement, employees and participants gain important understating on environmental awareness. The aim of the project is to Create Forests that Protect us from Natural Disasters by planting local trees with ever-green broad-leaves, that are hard to fell and flame-retardant. This helps the local area in minimizing natural disasters such as typhoon, earthquake, and tsunami by being shelter for human being.
Yokohama worldwide has been taking steps to take care of the environment by producing Tyres which are environment friendly. Its proprietary Orange Oil technology reduces petroleum oils as Tyre ingredients which is compounded in newly launched tyres “ADVAN Sport V105” “GEOLANDAR SUV”
Yokohama India’s manufacturing plant at Bahadurgarh has been striving for Zero emissions for the environment and for this, the Tyre maker has a ZERO LIQUID discharge treating all the waste water through the inbuilt effluent & sewage treatment plants which is then reused for gardening purposes.
Yokohama strives to prevent global warming and internally sets and carry’s out waste control targets through Energy, materials savings & the 3R concept (Reducing, Re-using & Recycling)
Yokohama India is 100% subsidiary of The Yokohama Rubber Co., Ltd. Yokohama Rubber Company(YRC) is already running in to 10th decade of its establishment in Japan, under its management plan GD100(Grand Design 100, on completion of 100 years of operations in 2017) decided to foray in to Indian market in 2007. India being one of the fastest growing automobile markets made Yokohama India Pvt. Ltd. started its 1st manufacturing plant in November 2014. The company is also a part of ATMA.