Home >> Corporate >> Toyota Kirloskar Motor honors Champions of Green-Me Campaign
Toyota Kirloskar Motor honors Champions of Green-Me Campaign

Campaign first introduced for school children in November 2015 followed by roll-out of Phase II in August 2016 to cover 30 Schools

India CSR News Network

BANGALORE: Toyota Kirloskar Motor (TKM) today celebrated the success of second phase of Green Me Campaign by rewarding and acknowledging the efforts of schools in the implementation of Green-Me program. Toyota in association with the Education Department, Ramanagara (Karnataka) had launched the second phase of Green Me campaign in the month of August 2016 across 30 Government Higher Primary Schools located in Ramanagara District. With the roll-out of Phase 2 Green Me Campaign, TKM has been successful in developing a positive eco mindset amongst 1100 students across 30 schools located in the region.

The project which collaboratively unifies School Children, Teachers and Toyota’s Employee Volunteers under the company’s green movement. This project aims at inculcating a positive attitude amongst the present & next generation through a specially designed curriculum and a training module for school teachers.

This holistic program also involves Toyota employees, who volunteered in the process of Green Me implementation by taking leadership in selecting appropriate schools, support schools in identifying the key environment challenges and design projects to address these concerns by dedicating their personal time and resources. TKM also extends needed support to these schools by providing required materials for the project implementation at Rs. 15,000/- per school.

The success of second phase of Green-me campaign was monitored by evaluating the effectiveness of the project and gaining expert inputs for way forward. A mechanism called the “Star Rating” was introduced as an evaluation tool to create healthy competition and bring up the passion in implementing the eco-project among all stakeholders. The results were then analyzed along with Education Dept. and Toyota management to measure the effectiveness of the program. Around 17 Schools have achieved 3 star rating (on a rating scale starting from 1 – 4). Under this project, the future challenge is to achieve 4 stars by all the participating schools, as a part of the project sustenance plan.

For effective engagement, Toyota carried out several programs for a period of 8 months to involve various stakeholders to meet the objectives. Few prominent activities were carried out namely industrial exposure by displaying the various environmental practices adopted by Toyota, Eco-festival and awareness campaigns covering 30 villages, video shows at schools and communities across 30 villages.

With the launch of this project, Toyota has been successful in bringing significant changes in & around the school campus through establishment of best eco-practices such as Waste Segregation & Composting System, Kitchen Gardens, Afforestation in and around school premises, Waste Water Reuse System and so on at all 30 schools in Ramnagara region. Through this eco-model project, Toyota creates a strong platform for a continuous environmental drive in these schools & bring in a substantial behavioral change in the young minds & society as a whole.

The award ceremony witnessed the presence of Raju B. Ketkale, Senior Vice President – Toyota Kirloskar Motor and Gangamare Gowda, Deputy Director Public Instruction – Education Department, Ramanagara along with other senior officials. The event also saw involvement from 250 students with Teachers, SDMC (School Development Management Committee) members, Education Department, Pollution Control Board Officials and the Karnataka Forest Department.

Sharing his views, Raju B Ketkale, Senior Vice President – Toyota Kirloskar Motor, said “We at Toyota Kirloskar Motor are committed towards nurturing tomorrow’s eco-citizens of the nation. Our Green Me campaign is the first step towards achieving this objective.  In our pursuit towards achieving sustainability, Toyota is coming up with Eco zone – an outdoor environment learning center in 25 acres of land within the company premises at Bidadi.  The Eco zone is designed to develop children on identifying environment concerns around them and support in developing solutions. On this occasion, I would like to congratulate the students, teachers and Toyota volunteers who have been instrumental in meeting the desired results and achieve the drawn objectives under this campaign”.

Green-me campaign educates the school children on the issues affecting the Environment to create needed consciousness and develop each one’s commitment towards its conservation. A day during this campaign period begins with teacher and children at schools discussing current environment challenges in the morning assembly, measuring availability of water, diverting used water to kitchen gardens and tree plantation area, dispose wet waste into compost pit and proper storage of dry waste, observing the birds and insects visiting their garden and schools, learning about native plant species, and children have taken a step forward to educate their family and neighbors.

Toyota has always been & will remain committed to environmental responsibility. Beyond pushing the bounds of product innovation, one of the Toyota’s goals is also to support social initiatives, thus effectively contributing to a Cleaner & Greener Environment.

the author

India CSR (indiacsr.in) is a news portal in the domain of CSR, live since 2009. India CSR welcomes your stories, comments on issues that interest you, feedback, comments from your side to make it more purposeful and resourceful, will carried in. indiacsr.in is designed, updated and maintained by CSR India Corporate Social Services Pvt Ltd. (CIN: U93000CT2012PTC000120). Contents available at indiacsr.in are non-fiction. Though all efforts have been made to verify the accuracy of the content on this website, the same should not be construed as a statement of law or used for any legal purposes. In case of any ambiguity or doubts, readers are advised to verify with the indiacsr.in and/or source(s). Twiteer: https://twitter.com/INDIACSR. Find updates at https://www.facebook.com/indiacsrnetwork Statement, articles, views and contributions can be sent to editor@indiacsr.in.

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Contact

    India CSR News Network

    CSR India Corporate Social Services Pvt Ltd

    CIN: U93000CT2012PTC000120

    Registered Office: House No.222, Krishna Vatika, Boirdadar, Raigarh - 496001 (Chhattisgarh) INDIA

    Mumbai: India CSR, 208, Sangeet Palaza, Marol Naka, Andheri East, Mumbai - 400059

    New Delhi: India CSR, M-65, Panther Lane, GK-1, New Delhi

    M: 91 (0) 99810 99555 (Rusen Kumar)

    E: editor@indiacsr.in (Only editorial)

    E: info@indiacsr.in (Only business proposal)

    W: www.indiacsr.in

  • About Us

    We welcome your feedback, comments, suggestions and ideas. We are also interested in finding new data sources, sponsors for our site and our partner sites, and organizations who would like to work with IndiaCSR to help change the world. The website has been founded by stalwarts from the industry and is growing steadily to become an inspiring network of business people working towards the common goal of sustainability. Mission: Our mission is to support practitioners and organizations in building responsible and sustainable business in India and in this way to contribute to sustainable development of societies at large.
  • Privacy Policy

    What is this Privacy Policy for?

    This privacy policy is for this website and served by IndiaCSR and governs the privacy of its users who choose to use it. The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore the way this website processes, stores and protects user data and information will also be detailed within this policy.

    read more..

  • Partner with us

    Whether it’s through our B2B or CSR partnership programs, partnering with India CSR can help you to increase business network, build your brand, and expand your reach worldwide. India CSR has always believed in the advancement of information technology & communication, learning, and education, playing a key role within those knowledge communities for generations.

    read more..