Top Gobal Designers Showcase Solutions for Social and Infrastructural Problems in Mumbai


At the ‘2014 Interdesign Mumbai’ exhibition, a collaborative initiative of icsid and WeSchool
IndiaCSR News Network

MUMBAI: The ‘2014 Interdesign Mumbai’ workshop, a collaborative initiative of Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool) and The International Council of Societies of Industrial Design (icsid) successfully concluded in an exhibition at WeSchool campus in Mumbai on 18th  Feb, 2014  between 03.00 to 07:00 pm. The exhibition showcased around 25 prototypes created by the participants.

we schoolUnder the overarching theme ‘Humanising a Metropolis’, 30 designers from India and 8 other countries with different design competences came together to address some of the social and infrastructure challenges facing the growing city of Mumbai. The participants worked on 6 sub themes formulated based on the pre-research done by WeSchool faculty. They visited various precincts to further understand the design bottlenecks faced by the city focusing on key issues like drainage system, waste management, challenges of creating an educational township, socializing in a metro, improving the outdoor experience for citizens, chaotic shopping experience, lifestyle related health problems etc., and ideated on the probable solutions which can be practically implemented.

With subthemes like ‘Visualising Matunga as a University Township’, ‘Living with Rain’, ‘Zero Waste Household’, ‘Redefining the Outdoor Experience’, ‘Health on the Go’ and ‘The Great Indian Bazaar (Unorganized and Organized retail)’, the exhibition of the prototypes at the open house showcased how many of these solutions could later be applied in other Indian metropolises and emerging international economies.

Speaking on the occasion, Prof Dr Uday Salunkhe, Group Director, WeSchool said, “This is the first time ICSID-Interdesign workshop was held in India and we are happy to be hosting it. For the past two weeks, WeSchool has been an innovation hub with experienced designers from India and abroad devising ways and means to bring about simple design interventions, to tackle some of the critical infrastructural and social challenges in a metropolis like Mumbai.

The aim behind this workshop was to try and bring about transformative changes that will improve the living conditions in Mumbai by tackling existing issues through a designer’s holistic and abstract approach. It has been our constant endeavour to give a fresh learning experience to our students and faculty members by contributing to society and hence, our attempt to bring positive reflexes will not stop at the planning level. Apart from creating globally responsible leaders, we at WeSchool understand our social responsibility and will continue doing activities differently to make a maximum impact”.

Established in 1977, Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool) features among the premier Business Schools in India. Run by charitable Trust S.P. Mandali, Pune, all across the state of Maharashtra, WeSchool is ranked 10th among the top private B-Schools, 8th in international linkages by Forbes India in their best Business School survey in July 2011 and ranked 16th in Economic Times – India Inc’s Preferred B Schools survey 2011.

WeSchool’s goal is to use the power of the amalgamation of design and management thinking and truly redesign the way education can make a meaningful difference to students, corporates and society that is visible through actions and outcome.

The International Council of Societies of Industrial Design (icsid) is a non-profit organisation that protects and promotes the interests of the profession of industrial design. Founded in 1957, Icsid serves as a unified voice of over 50 nations through which members can express their views and be heard on an international platform. Since its inception, Icsid has continued to develop its wide-reaching network of students and professionals devoted to the recognition, success and growth of the industrial design community. Together, professional associations, promotional societies, educational institutions, government bodies and corporations create a comprehensive and diverse system on the forefront of industrial design education and progress.

Interdesign workshops
Since 1971 Icsid’s Interdesign Workshops have been devoted to analysing, developing and solving issues of international significance. Generally hosted by an Icsid member society, Interdesign Workshops are forums in which designers from different countries and cultures work together with local experts exploring design issues of regional, national and global importance. These workshops seek to provide innovative and appropriate solutions intended for implementation.

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