Home >> Corporate >> Tetra Pak’s digital campaign shows what makes carton milk ‘Safe for sure’
Tetra Pak’s digital campaign shows what makes carton milk ‘Safe for sure’

India CSR News Network

NEW DELHI: Tetra Pak, the world’s leading packaging and processing solutions provider, today launched a digital film‘Safe for Sure’  to educate consumers about the technology behind a carton of milk that makes the milk safe for consumption. With a young girl at its center, the 90 second film highlights a universal trait in mothers to be doubly sure about the quality and the safety of food that the family consumes. Conceptualized and created by Webchutney, the film builds on Tetra Pak’s promise of making safe food available to everyone. The campaign drives home the message that UHT (Ultra-High Temperature) treated milk in six-layer Tetra Pak cartons is safe and needs no preservatives.

The film attempts to debunk myths such associated with carton milk and presents the real picture in an engaging format. Through a relatable and personalized scene from the daily life of a mother-daughter duo, the film provides a virtual tour of a factory showcasing the complete UHT and six layer packaging process.

Saumya Tyagi, Director Marketing- India & South Asia Markets at Tetra Pak says, “Through this film, we wish to educate consumers about the safety and benefits of carton milk. We want to showcase to the consumers, especially mothers, the process that goes behind carton milk production and bust myths such as presence of preservatives. The Tetra Pak logo on a carton should be viewed as a mark of trust, and as a sign that it is Safe, For Sure. ”

Jaideep Gokhale, Director Communications, India & South Asia Markets, Tetra Pak says, “Studies have shown that consumers, especially mothers, are very concerned about issues of food safety and perhaps do not have the knowledge or tools to make the right safe food choices. At Tetra Pak, we are committed to making food safe and available to everyone, and through campaigns like this, we intend to arm consumers with the right information on subjects like UHT milk so they can make informed choices.”

Moosa Khan, Creative Director, Dentsu Webchutney says, “Addressing the perceptual barrier against carton milk, we have leveraged Tetra Pak’s technological prowess to communicate that carton milk is safe for consumption, and contains no preservatives. Since mothers are the custodians of the family’s health, they always try to be doubly sure about everything that impacts the health and well-being of the family. And this is the insight that has driven the Safe, For Sure campaign.

the author

India CSR (indiacsr.in) is a news portal in the domain of CSR, live since 2009. India CSR welcomes your stories, comments on issues that interest you, feedback, comments from your side to make it more purposeful and resourceful, will carried in. indiacsr.in is designed, updated and maintained by CSR India Corporate Social Services Pvt Ltd. (CIN: U93000CT2012PTC000120). Contents available at indiacsr.in are non-fiction. Though all efforts have been made to verify the accuracy of the content on this website, the same should not be construed as a statement of law or used for any legal purposes. In case of any ambiguity or doubts, readers are advised to verify with the indiacsr.in and/or source(s). Twiteer: https://twitter.com/INDIACSR. Find updates at https://www.facebook.com/indiacsrnetwork Statement, articles, views and contributions can be sent to editor@indiacsr.in.

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Contact

    India CSR News Network

    CSR India Corporate Social Services Pvt Ltd

    CIN: U93000CT2012PTC000120

    Registered Office: House No.222, Krishna Vatika, Boirdadar, Raigarh - 496001 (Chhattisgarh) INDIA

    Mumbai: India CSR, 208, Sangeet Palaza, Marol Naka, Andheri East, Mumbai - 400059

    New Delhi: India CSR, M-65, Panther Lane, GK-1, New Delhi

    M: 91 (0) 99810 99555 (Rusen Kumar)

    E: editor@indiacsr.in (Only editorial)

    E: info@indiacsr.in (Only business proposal)

    W: www.indiacsr.in

  • About Us

    We welcome your feedback, comments, suggestions and ideas. We are also interested in finding new data sources, sponsors for our site and our partner sites, and organizations who would like to work with IndiaCSR to help change the world. The website has been founded by stalwarts from the industry and is growing steadily to become an inspiring network of business people working towards the common goal of sustainability. Mission: Our mission is to support practitioners and organizations in building responsible and sustainable business in India and in this way to contribute to sustainable development of societies at large.
  • Privacy Policy

    What is this Privacy Policy for?

    This privacy policy is for this website and served by IndiaCSR and governs the privacy of its users who choose to use it. The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore the way this website processes, stores and protects user data and information will also be detailed within this policy.

    read more..

  • Partner with us

    Whether it’s through our B2B or CSR partnership programs, partnering with India CSR can help you to increase business network, build your brand, and expand your reach worldwide. India CSR has always believed in the advancement of information technology & communication, learning, and education, playing a key role within those knowledge communities for generations.

    read more..

Top