MUMBAI: Asian Paints, market leader in home decor, has presented a inspiring story of an ordinary Mumbai girl who transformed her life with Asian Paints Colour Academy and also set an example for many others as well.
The short film is the story of ‘first all woman applicator team of designer finishes’, led by Saroj. The campaign, ‘Saroj, The Leader’, is designed and conceptualized by Ogilvy & Mather.
Self made leader Saroj is driven by family responsibilities and expectations like most of us. She was introduced to Colour Academy by a relative of hers who was a painting contractor. She built a team of her own and entered the Academy brimming with enthusiasm and newfound energy.
Saroj’s film aimed to generate awareness around Colour Academy which is transforming the lives of unskilled labour by providing them with skills and support.
The skill leads to respect and recognition which brings alive the central thought; Naam Hoga Toh Kaam Hoga.
This story voice for millions of hardworking women and labours who haven’t got the due recognition for their contributions as work place. It is inspiring for everyone who watches it and it hopefully motivates them to be a part of the Colour Academy success story either by joining themselves or by nominating someone who needs to transform their life.
Asian Paints has been engaged in training unskilled labour in to skilled professionals since 2005. It all started with the requirement of training contractors for our professional painting set up – Asian Paints Ezycolour Home Solutions. In the year 2008 Asian Paints started its first Colour Academy in Chennai to train painters and contractors from the market.
At present, there are 11 such academies equipped with modern training facilities such as AV classrooms, professional painting workshops and painting booths situated in major painter’s hub and metros like Mumbai, Ahmedabad, Kolkata, Gorakhpur, Delhi, Bengaluru, Chennai, Pune, Hyderabad, and Cochin.
The entire team picked up painting skills and techniques very quickly and passed out with flying colours. They soon got booked for multiple sites and left customers delighted by their perfect finish and professional behavior. Work for Saroj now finally turned into passion and money was not only a mean but the reward of leading a purposeful life.