Sanovi Technologies Holds Round Table at Dubai in Association with GBM


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NEW DELHI: Sanovi Technologies, the market leader in Disaster Recovery Management software concluded their prestigious round table focused on BFSI vertical at Dubai in association with GBM.  With the focus on their expansion plans in the Middle East with partners, Sanovi CEO – Chandra Sekhar Pulamarasetti (Chandra) was present to address the 25+ strong gathering along with GBM. The highlight of the event was the session delivered by Rajesh Wagh, VP-IT, HDFC Bank, Sanovi’s flagship customer in India.

Said Chandra, “This was a perfect platform, where two market leaders- Sanovi and GBM collaborated to provide the best in-class solution offering to their Middle East customers. Sanovi has customers within the BFSI, Oil, Manufacturing and Government verticals in the Middle East and are currently engaged in discussions with a number of customers as well as Government bodies on various IT DR management opportunities which are becoming a critical component of their IT landscape. HDFC Bank being here at the event is also a testimonial to the strength of our relationship and the trust and confidence that HDFC Bank has regarding Sanovi DRM’.

HDFC Bank is one of the largest private sector bank in India with 2,544 branches and over 10,000 ATMs, in 1,399 cities in India, and all branches of the bank are linked on an online real-time basis (as on Oct 2012), HDFC is known to take a visionary approach regarding their IT and is often the fore runner in pioneering technology implementations to proactively tackle business challenges considering the huge dependency of the banking system on IT as well as the various regulatory norms mandated by the RBI. HDFC has been a Sanovi customer for over five years now and have achieved many a significant breakthrough’s regarding cutting down their DRA Drill times with extensive automation, reduction in manpower required for DR drill and flip of switch fail over and fail back whereby winning multiple industry awards for the Sanovi DRM project.

sanoviZakir Hussain, Regional Director -Sales for Sanovi in the Middle East said ‘We see the market maturing in terms of IT with DR being looked at very seriously. Our customers are extremely satisfied with the value Sanovi DRM brings to the table for them. Our association with GBM would also provide wider coverage in the market’.

Sanovi Technologies and Gulf Business Machines (GBM) had announced their partnership in July 2012 Founded in 1990, GBM, a spin-off from IBM, is the leading IT solutions provider in the region fulfilling the IT requirements of local, regional and international organizations. This major partnership agreement establishes a long-term strategic relationship by which GBM will remarket, distribute, resell and support Sanovi Technologies’ products, including DR ManagementTM Suite to organizations throughout the Gulf Cooperation Council (GCC, excepting Saudi Arabia) and Pakistan..

Narayana Menon K, Lead – Marketing, APAC and Middle East said that ‘In augmenting our efforts towards increasing both mindshare and market share within the region, this has been our initial joint go to market activity with GBM. I strongly believe that when our forces combine the key beneficiaries then it would be our customers. We are already seeing some interesting opportunities out of this event which shall be jointly pursued. We have initiated a thought leadership approach at this event by bringing HDFC Bank to speak, primarily to facilitate a peer exchange forum wherein the BFSI IT leaders in Middle East can benefit from the sheer experience from the likes of HDFC regarding the IT path that they have treaded. The event saw sharing of best practices as well as highlighting the benefits that HDFC has leveraged upon by using Sanovi DRM across the last 5+ years. We are committed to our engagement with GBM and have already planned to do two more joint events across the Middle East.’

Sanovi Technologies offers IT DRM software products that help enterprises automate their IT disaster recovery processes for business continuity through recovery readiness assurance.  The India-founded, globally recognized Company has been positioned by Gartner as sample vendor for “Recovery Excercising in the Gartner Hype Cycle for Business continuity Management and Disaster recovery Management, 2011”.Sanovi product suite offers the most comprehensive feature set covering all aspects of DRM.

Sanovi Technologies offers IT Disaster Recovery Management (DRM) Software products that help small, medium and large enterprises automate their IT Disaster Recovery Processes benefitting the organizations through Recovery Readiness Assurance and Operational Efficiencies.Sanovi’s products help organizations standardize their DR solutions and deploy DR best practices. They help IT managers to provide transparent DR services to business groups, while enabling an agile DR infrastructure. Sanovi products overlay on top of the existing DR infrastructure including the HA and Replication systems and protect customer investments.

More than 80 large enterprises including several fortune 500 clients are already using Sanovi products to manage their DR program. Sanovi solutions are available directly and through several partners including HP, HCL, and Wipro Technologies. For more information, visit

Gulf Business Machines (GBM): Founded in 1990, Gulf Business Machines (GBM) is the leading IT solutions provider in the region fulfilling the IT requirements of local, regional and international organisations in the GCC.

A spin-off from IBM, GBM is the sole distributor for IBM– excluding selected IBM products and services –throughout the GCC, except for Saudi Arabia. GBM’s momentum was further enhanced in 1999, when the team secured the Cisco portfolio. Today GBM holds the highest level of recognition in the region from Cisco, Gold Partner status, in addition to the Cisco Borderless Network Architecture Specialized Learning Partner status.

GBM offers an extensive range of IT infrastructure, IT solutions and services ranging from consulting, resource deployment and integration to after-sales support, through 1000 professionals and over 20 solid strategic partnerships forged with internationally-recognised IT solution providers.

The company, which is ISO-9001 certified since 1999, has offices in the UAE (Abu Dhabi, Dubai and Sharjah), Kuwait, Oman, Qatar, and Bahrain. GBM also has established a presence in Pakistan, where the company now operates three offices, one each in Karachi, Islamabad and Lahore as an IBM Premier Business Partner. The Pakistani operation also holds a Silver Partner Status from Cisco.

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