Samsung Safe India Campaign to reach out schools 

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NEW DELHI: The second phase of Samsung Safe India campaign rolled out in Delhi through messages being aired across radio, public information systems and LED walls as well as films and skits in schools and colleges. Campaign will sensitize about use of smartphones, especially when taking selfies, on the road.

India has the highest number of road accidents. A message on usage of smartphones, including safe selfie will be played at schools followed by an animation film.

A study revealed that 60% of two-wheeler users admit to instinctively answering their smartphones when driving, while 14% of pedestrians admit to taking selfies while crossing the road at least once a week. One-in-three car drivers tend to send a text message from behind the wheel if it were important.

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