MUMBAI: To focus on early childhood care, the largest beverage company, Parle Agro, as a part of their Corporate Social Responsibility (CSR) initiative inaugurated Parle Agro’s Aanganwadi Development project recently.
The project includes launch of the model Anganwadi in Paiyur Village Krishnagiri District Tamil Nadu and Basavapalli Village, Chittoor District, Andhra Pradesh, inaugurated in the presence of eminent officials.
MP (Chittoor Constituency) Shri. Naramalli Sivaprasad, MLA (Chittoor Constituency) Smt. Satyaprabha, Pradyumna – IAS Collector, S Lakshmi – Project Director, Aruna Devi – Deputy Director from Chittoor and Thiru. C. Kathiravan IAS District Collector and V Pushpalatha – B.sc. MSW District Programme Officer from Krishnagiri were present at the inauguration.
With a revolutionary agenda to address the issues related to early childhood development, Parle Agro is focusing on strengthening Anganwadis in the country. The project targets two districts in the pilot phase – Chittoor in Andhra Pradesh and Krishnagiri in Tamil Nadu, to modernize these child care and educational centers. While a majority of Anganwadis in the country rarely host basic facilities and have remained underdeveloped, Parle Agro’s upgradation plans will tackle their infrastructural as well as educational predicaments.
Moreover, the company will felicitate repairs, beautification and strengthening of the infrastructure. A child-friendly environment will also be created with provisions of safe drinking water and sanitation facilities. To encourage holistic development in children, Parle Agro is also concentrating on providing play equipment and educational material which will enhance the sensory motor skills and cognitive skills of the children. The initiative will also include specialized skill-based training for Aanganwadi workers.
Alisha Chauhan, Director at Parle Agro said, “Rural development has been at the core of Parle Agro’s philanthropic initiatives. We procure all our mango pulp from South India and hence a large part of our social support initiatives are been focused on the development of mango growing areas as a part of our strong CSR vision. We aim to transform Aanganwadi across India and contributing to Hon’ble Prime Minister’s national vision to provide better environment to children of India and provide education and skill development.”