Odisha CSR: Integrating CSR into strategic Management Processes

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NEW DELHI: THINK MEDIA INC is organizing Odisha CSR Conclave, Panel Discussion & Award Ceremony on “IntegratingCSR into strategic Management Processes”on 17th January, 2014, from 10:00 AM to 10:00 PM, at Hotel Swosti Premium, P-1, JaydevVihar, Bhubaneswar, Odisha.

Odisha-CSR-LogoThe event partners include MBC TV as TV Partner; BIG FM as Radio Partner; Sadhana Productions as Outdoor Partner; India CSR as Online Partner; CSR & Competitiveness as CSR Print Partner; The Samaya as the Oriya Daily Print Partner; IL & FS as Strategic Partner & Global Hunt Foundation as Knowledge Partner.

Think Media Inc. will host a series of events in the Tier-2 and Tier-3 cities initially to promote its Tagline-“SHARING POSTIVE NEWS”.

Today CSR has emerged as a significant theme in the global business community and is gradually becoming a mainstream activity. These trends have contributed to the pressure on companies to operate in an economically, socially and environmentally sustainable way. A well-managed CSR creates social and environmental value, while supporting company’s business objectives and enhancing relationships with key stakeholders and customers.

Corporate Responsibility, as a concept, in practice and its place in business strategy is evolving rapidly. The journey has been a long one, from a focus on corporate philanthropy to CSR to the current preoccupation with Sustainability. Indian businesses have been at the forefront of this journey, creating several pioneering models on the road to CSR and inclusion.

Another noteworthy trend to note is the emerging interest of CSR among SMEs in India. Many units are looking for sound CSR advice and ways to infuse CSR into their business and making it cost-effective and impactful at the same time.

By formally including CSR under Clause 135 of the recently passed Companies Bill 2012, the Government of India has in a way clarified the construct of CSR in India by suggesting that it is a set of actions of a company that benefits society at large, which inter alia includes communities and the environment. Formulated by the Ministry of Corporate Affairs (MCA), the Companies Bill specifies that CSR is an important area of functioning for corporates and warrants Board level leadership and follow through. This has further reiterated the fact that CSR is expected to be a core corporate function of business entities.

CONCLAVE SCOPE & OBJECTIVES

The Conclave is structured towards sharing perspectives, experiences and good practices in CSR that will enable business leaders, Government representatives, CSR Professionals and members from the Civil Society to analyze different strategies for mainstreaming CSR and work towards equitable overall development.

Focusing on the theme of “Integrating CSR into Strategic Management Processes”, the objectives of the Conclave will be as follows:

Create a knowledge platform at a state level by bringing together policy makers, media, civil society, academic and development agencies, to disseminate and discuss the issues of integrating CSR into strategic management processes.

The conclave will be an advocacy and capacity building initiative providing an orientation on the ‘how’ and ‘what’ of CSR with a special emphasis for the medium and emerging corporates especially with respect to the Clause 135, of the recently passed Companies Bill 2012.

Leveraging CSR for achieving the State Development Goals.

Exploring linkages between CSR and Corporate Sustainability using concepts and frameworks like NVG Guidelines, Global Compact, GRIs etc.

Leverage on the learning, by showcasing innovative CSR practices with significant contributions to development to inspire and lead change and explore ways / strategies for scaling up.

Understand the roles and strengths of various stakeholders and explore ways to partner, collaborate and strengthen the value chain to effectively reach the last mile on a sustainable basis.

PROPOSED STRUCTURE OF THE CONFERENCE

1. CSR-The new path for structured engagement with stakeholders

Just as creation of shareholder value involves a company to perform on multiple aspects, sustainable development and stakeholder value creation too requires a multifaceted approach spread across intersecting economic, social, and environmental dimensions. The challenges posed in this pursuit have implications for virtually every aspect of a firm’s strategy and their business model. Many companies have traditionally perceived sustainable development not as a multidimensional opportunity, but rather a uni-dimensional liability involving regulations and added cost. This thought process has left the companies ill-equipped to deal with this issue in a systematic fashion.

With the inclusion of CSR under Clause 135 of the recently passed Companies Bill 2012, the Government of India has in a way clarified the construct of CSR by defining it as a process and an instrument which will help companies in evolving its relationship with stakeholders for the common good through adoption of appropriate business processes and strategies thus leading to sustainable development.

This session takes a holistic view on how the new legislation will assist corporates in structured CSR engagement and ways of achieving the same.

2. CSR & MDGs: Creating an Equitable World

As we approach the last leg of MDGs, there is an urgent need of a more concerted, collective, collaborative and convergent action of all the stake holders to meet the targets set around these 8 Goals.

The session will focus on ways of creating robust partnerships and enabling policies for a consolidated impact. The session will understand the roles and strengths of various stakeholders and explore ways on how CSR can be leveraged to achieve the MDGs by partnering, collaborating and strengthening the value chain to effectively reach the last mile on sustainable basis.

3. CSR and Business Strategy: Co-creating sustainable business and social value

Communities increasingly expect companies to do the right thing – to act responsibly and keep societal well-being in mind. With rapid convergence in information divide, emergence of civil society organizations in the country and increased regulatory interest in company’s social performance via NVG guidelines and ESG disclosures, an alignment between stakeholder and shareholder interest is quickly emerging. Corporates today are observing positive externalities of CSR on many critical business drivers like maintaining license to operate and securing reliable supply chains as well as generate economic value in the longer term. This session will focus on how strategic CSR is not just about social responsibility or philanthropy but a new way to achieve economic success that can be a source of competitive advantage.

4.  Innovative Approaches for Strengthening CSR: Lessons from Corporate India

CSR in India has a long history of being driven by philanthropic rather than strategic motives. While maintaining continuity with traditions, a lot of corporates today are redefining CSR through their creative and ingenious initiatives. These include the new age SMEs who are unwilling to be left behind and are in continuous pursuit of avenues to make comparable contributions to the cause.

THINK MEDIA’S BEST CSR PRACTICES AWARDS – 2014

CRITERIA FOR SELECTION

Entries will be evaluated on the following Parameters:

Significance of Issues/Addresses

Scale of Impact

Sustainability

People’s Participation

Innovativeness

ELIGIBILITY

Non – Government Organisations (NGO’s)

Corporate Bodies

Government Departments

Individual Efforts Change Agents

AWARD CATEGORIES:

Best Corporate Social Responsibility Practice

Regulation of Corporate Social and Environment Behaviour

Livelihood

Skill Development

Health & Hygiene

Support & Improvement in Quality of Education

Developing Sustainable Strategies

Concern for Health

Community Development

Women Empowerment

Poverty Alleviation

Healthcare

Certificate of Excellence for exemplary CSR.

INDIVIDUAL CATEGORY:

Social Entrepreneurship

Innovative Efforts for Sustainable Growth.(Organization/Individual)

SPONSORSHIP OPPORTUNITES

PRESENTING SPONSOR: INR 5,00,000

The presenting sponsor will be recognized as a primary sponsor of the ‘Odisha CSR Conclave 2014’ and will receive priority logo placement in all advertising involved with this event. The presenting sponsor’s name and logo will be acknowledged in all promotions including print advertising, collateral materials, media relations, and prominent exposure at the venue as mentioned below:

Pre-Event:

Primary placement of name and logo in all advertising.

Collateral Materials: Primary placement of name and logo in the registration forms, event posters, banners, fliers, delegate badges, event-kit, etc.

Logo Branding in all the mailers sent to a huge database of professionals engaged either in leadership positions or in CSR domain.

At-Event:

Complimentary admission for 5 delegates at the event.

Sponsor’s name mentioned during the event.

10 minutes of video advertising on the projector-screen during tea/coffee/lunch breaks.

Primary placement of company logo on the backdrop of the event.

Premier space for sponsor’s standeetobe placed at the event venue (4 only).

Company / Product brochurecan be placed at the venue at the provided space.

Included in all event Public Relations.

Post-Event:

Logo branding in post-event mailer to be sent to our database.

Logo branding in “Thank You” mailer to be sent to all participants.

Mention in all post-event Public Relations Activities.

Public Relations: Inclusion in all media materials, including press releases, media talking points and back grounders.

GOLD SPONSOR- INR 3,50,000

The Gold sponsor achieves excellent visibility, but at less cost than a presenting sponsor. Inclusion of sponsor’s logo on most promotional materials will ensure that Gold sponsor benefit from widespread visibility throughout the Event.

Pre-Event:

Secondary placement of name and logo in all advertising.

Collateral Materials: Secondary placement of name and logo in the registration forms, event posters, banners, fliers, delegate badges, event-kit, etc.

Secondary Logo Branding in all the mailers sent to a huge database of professionals engaged either in leadership positions or in CSR domain.

At-Event:

Complimentary admission for 3 delegates at the event.

Sponsor’s name mentioned during the event.

Secondary placement of company logo on the backdrop of the event.

Space for sponsor’s standee to be placed at the event venue. (2 only)

Company / Product brochure can be placed at the venue at the provided space.

Included in all event Public Relations.

Post-Event:

Logo branding in post-event mailer to be sent to our database.

Logo branding in “Thank You” mailer to be sent to all participants.

Mention in all post-event Public Relations Activities.

Public Relations: Inclusion in all media materials, including press releases, media talking points and backgrounders.

ASSOCIATE / CO-SPONSORS –INR 2,00,000

Deliverables:

Secondary placement of name and logo in all advertising as a “Co-sponsor”

Collateral Materials: Secondary placement of name and logo in the registration forms, event posters, banners, fliers, delegate badges, event-kit, etc. as a “Co-sponsor”

Secondary Logo Branding as a “Co-sponsor” in all the mailers sent to a huge database of professionals engaged either in leadership positions or in CSR domain.

Complimentary admission for 2 delegates at the event.

Secondary placement of company logo on the backdrop of the event.

Space for sponsor’s standee to be placed at the event venue (1 only).

Company / Product brochure can be placed at the venue at the provided space.

Included in all event Public Relations.

Logo branding in post-event mailer to be sent to our database.

Logo branding in “Thank You” mailer to be sent to all participants.

Mention in all post-event Public Relations Activities.

NOMINATION FEES: Rs. 3000 per category + applicable taxes

DELEGATE FEES – Rs. 1500 per delegate + applicable taxes

(This includes Networking Lunch, Morning Tea, Evening Tea, Event Kit & Cocktail dinner)

Please make payment by DD/Cheque in favor of

“PromodBatra Vijay Batra& Associates”, payable at New Delhi

For Registration & Sponsorship Contact:

Sandeep: +91-9971241131, 011- 45758811, Ansari: +91-8130786718, 011- 45758814, www.odishacsr.in

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