Milaap and Portea to help set up a day-care centre for Alzheimer’s patients

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India CSR News Network

MUMBAI: September 2016 is World Alzheimer’s Awareness month, and Milaap (dot) org, Portea and Hope Ek Asha have joined hands to help set up a specialised day-care centre for people with Alzheimer’s Disease. Alzheimer’s is the most common form of dementia, a group of disorders that impairs mental functioning.

Hope Ek Asha, an NGO for helping Alzheimer’s patients and caregivers, needs a specialized day-care centre in Delhi for patients in Stage-I and II of Alzheimer’s. This centre aims to keep the patients engaged adding quality and meaning to their lives. The project needs an area of 3,000 sft and trained staff to care for the patients.

Milaap, a crowdfunding platform, is running a campaign to raise Rs 4 lakhs for this centre. Contributions up to Rs. 1 lakh will be matched by Portea, to double the impact of the donations. Portea Medical is a pioneer in home healthcare in India and the largest and fastest growing provider of in-home medical care with a presence in 24 cities.

Kavita Chowkimane, Vice President-Marketing, Portea said, “As a brand, we have always believed in making a real difference to our customers through our initiatives. At Portea, we offer comprehensive and effective home care solutions to a lot of our patients suffering from Alzheimer’s. This year, we have partnered with Milaap to support Hope Ek Asha to raise awareness about Alzheimer’s and encourage everyone to support this cause.”

Anoj Viswanathan, Co-Founder of Milaap, said “We are extremely proud of associating ourselves with organizations like Portea and Hope Ek Asha. Crowdfunding campaigns like these directly create a positive change for people, gaining goodwill from across the country and the globe. I hope this campaign reaches the target as soon as possible.”

Milaap has raised over Rs 90 crores since its inception in 2010, helping people for various causes such as, medical emergencies, education, natural calamities, community issues etc.

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