CSR : Mahindra Group and BMC join hands to fight plastic pollution

Drive to raise awareness about single-use plastic pollution and responsible disposal

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MUMBAI: The Mahindra Group, in collaboration with Brihanmumbai Municipal Corporation has, as part of its sustainability efforts, undertaken a drive to build awareness about the impact of plastic and to collect plastic waste.

More than 15,000 tonnes of plastic waste is generated in India every day, of which 6,000 tonnes remain uncollected and littered. Mumbai generates 7,500 metric tons of waste every day, of which nearly 9% is plastic waste according to a 2014 study. Given the impact of plastic pollution on marine life, the World Environment Day this year is themed around “Beat Plastic Pollution” and India is the host country.

Environment forms a critical element of Mahindra Group’s focus from a business and social good perspective. Run across all locations in Maharashtra, this drive was initiated on May 22, and it is set to culminate on World Environment Day (June 5).

Over 150 kgs of plastic have been collected by Mahindra Group, which will be shared with BMC (single use). BMC will, as part of the association, collect the plastic and responsibly reprocess it into useful products. Mahindra has also partnered with NGO Goonj towards recycling other forms of plastic. Mahindra Group aims to encourage its employees to give up single use plastic and will reach out to, Mahindra employees across the State.

To instill a fundamental behavioral change towards plastic pollution and the environment, Mahindra also educated the local communities about plastic pollution. For this, the Group, under its Rise for Good initiative, also brought on board artistes from Vishwa Cine Productions Pvt. Ltd. to perform a street play at the BDD Chawl.

The street play was aligned with the Group’s #ButThisIsNotEnough [Eng]  #ButThisIsNotEnough [Hindi] campaign, conceptualized to urge individuals and organizations to bring about a positive change.

Report based on statement.

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