IndiaCSR News Network
NEW DELHI: LINE, the world’s leading life platform, releases a new set of stickers “LINE X UNICEF: Special Edition” as part of its global partnership with The United Nations Children’s Fund (UNICEF).
The LINE X UNICEF: Special Edition stickers consist of 16 unique stickers featuring LINE Friends characters and it is part of the partnership’s efforts to raise awareness and support to help the world’s most vulnerable children. The funds from this activity will contribute to UNICEF’s global programs to provide healthcare, immunization, clean water, nutrition, protection, education and emergency relief where it is most needed.
Announced back in February 2015, LINE and UNICEF agreed on a strategic partnership to help fundraise by developing and selling digital LINE stickers and character licensing. LINE also enables people to donate with its “Free Coins”. These are virtual coins which users can earn by watching a specific video or downloading an app.
“Free Coins is a fun and easy way to donate via mobile,” said a spokesperson from LINE. “By using Free Coins, we hope to establish a donating culture where users can enjoy the process of participating.”
The sticker set is available in Hong Kong, Korea, Japan, United States, France, Germany, Thailand, Indonesia, Malaysia, Spain and India until August 5, 2015 through in-app Sticker Shop upon adding UNICEF Official Account.
LINE Corporation is based in Japan and operates the LINE messenger app, a global service used in more than 230 countries. It offers free one-to-one and group messaging. Free domestic and international voice and video calls are also available. Apart from its messenger app that is used to send popular virtual stickers -colorful emoticons- the company offers a wide range of non-messaging services ranging from games to photo sharing apps.
UNICEF promotes the rights and well-being of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
LINE X UNICEF: Special Edition stickers details
Name: LINE X UNICEF: Special Edition
Download Period: July 7 to August 5, 2015
Expiration Period: 90 days after purchase
Sale Region (16 stickers): Korea, Indonesia, Malaysia, Hong Kong, India, United States, France, Spain, Germany
Sale Region (8 stickers): Japan, Thailand
For LINE Partner: http://line.naver.jp/partner/pc/index/en
LINE Facebook Page: https://www.facebook.com/line.india
LINE Blog: http://en.lineblog.naver.jp/
LINE Official YouTube: www.youtube.com/lineappglobal
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