IndiaCSR News Network
NEW DELHI : Leading global thinker Gurnek Bains will be one the special Speakers at the IndiaCSR One day CSR Workshop on Brand awareness in CSR domain. Gurnek will grace the occasion during his upcoming India visit. This workshop will be held on 19 June 2015 at New Delhi-India .
Gurnek Bains is the co-founder and Chairman of YSC, currently based in the London office. He has worked with senior leaders across a wide range of industries for almost 25 years and remains a trusted advisor to some of the most senior leaders in British and international business.
Since establishing the company in 1990, Gurnek has been instrumental in growing YSC internationally to its current network of 17 offices. In the last 10 years he has also been responsible for leading YSC’s broadening strategy, providing clients with a wide range of offerings that support their diverse leadership and talent challenges.
In the role of Client Chair, Gurnek continues to play a critical role overseeing a number of YSC’s largest global clients. He has also been heavily involved in developing YSC’s intellectual capital, especially in the areas of organisational culture change, leadership development and board level assessment and coaching.
Gurnek is the chief author of ‘Meaning Inc: The blueprint for business success in the 21st century’ . The book draws on his extensive experience working with leaders and brings to life the ways in which sustainable success is created through a meaningful sense of purpose and by creating the right environment in which individuals can flourish. Gurnek is regularly asked to speak at conferences and leadership summits and has appeared in HR Magazine’s Top 100 Most Influential People.
Prior to YSC, Gurnek worked with a US firm of consulting psychologists. He is a Psychologist by background, having obtained a Degree in Social Psychology from the University of Sussex and a Doctorate from Oxford University.
In CSR there is always the dilemma that while serving society and other stakeholders one is doing so at the expense of investors whose money is being used for CSR. This sometimes makes companies half-hearted about their CSR. The solution to this lies in doing CSR that works for both society and business so that investors get some benefit from their investment in CSR. A program that works for both society and business enables companies to be more committed to their CSR. If the workshop is successful then it will encourage the company to increase their investment in CSR.
Branding & Communication: The central driving force of most evolved businesses is their brand. Branding drives value in many areas of the organization such as marketing, HR etc. and strengthening the brand has far reaching effects.
Internationally many companies align their CSR with their brand as a means of brand building. In India companies have started aligning their CSR with their brand and communicating this to their stakeholders. There however is a large knowledge gap in this space that needs to be addressed urgently. An Evolving Requirement: As companies look at CSR to build and strengthen their brand, it is important for CSR Heads to understand how CSR can impact their brand internally and externally.
Branding is not only about promotion or communication but even about the company’s processes and beliefs. There are many issues to be considered from what CSR should be done, in what manner, how it can impact the brand internally and externally and whether it should be communicated or not and if so how.
Who Is This Relevant To? : This one day workshop will be relevant to companies who want to align their CSR with their brand and get maximum branding advantage from their CSR programs. In doing so they will be able to help their business without compromising on the great work they do for society. Attendees should ideally be senior level CSR managers, CSR Heads, Marketing Heads who want to learn how to make CSR work for their brands. PSUs can benefit immensely from this program.
The objectives of the programs are:
Help professionals develop an educated perspective of CSR,Build awareness of the legal aspects of CSR and adherence to these,enable self-assessment of the corporates strengths and weaknesses and means of using CSR to supplement these.
Developing a CSR workforce who can develop clear CSR strategies to the benefit of their organization,Skill development in implementation of CSR.
Understand CSR reporting practices,Appreciation of the best practices involved in CSR,Build anunderstanding of the business implications of CSR.
Drive competitive advantage through CSR,Build sustainability of CSR by making it deliver for both society and business.
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[Gurnek Bains has worked with organizations across a wide range of industries for 25 years and remains a trusted adviser to some of the most senior leaders in international business. He is the chief author of ‘Meaning Inc: The blueprint for business success in the 21st century’ which draws on his extensive experience working with leaders and brings to life the ways in which sustainable success is created through a meaningful sense of purpose and by creating the right environment in which individuals can flourish. Gurnek is regularly asked to speak at conferences and leadership summit]
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