NEW DELHI: Jubilant FoodWorks Limited (JFL) / Domino’s Pizza with an aim to support the United Nations Action for the Decade of Road Safety took a country-wide joint initiative with the Traffic Police authorities in the first week of January, 2013 (1-6 January,2013) in various cities like; Delhi, Kolkata, Chennai, Ahmedabad, Pune and Thane.
The program was undertaken considering the fact that every year the lives of almost 1.3 million people are cut short as a result of road traffic crash globally.
Between 20 to 50 million more people suffer non-fatal injuries, with many incurring a disability as a result of their injury.
With an aim of urban development, the company (JFL) undertook a drive to create awareness about road safety and discourage people from drunk driving. Across the country more than 1000 employees from Domino’s Pizza (from the above mentioned cities) has joined the program.
The week long initiative was launched on 1st January, 2013 in various cities of the country where Domino’s Traffic Volunteers had gathered to kick start the programme. Rather than just talking about statistics and figures, employees from Domino’s along with other volunteers from the Traffic Police authorities took proactive action and came out on the streets to convey road safety messages to the general public through placards and banners.
Speaking on the occasion, Mr. Ajay Kaul, CEO, Jubilant FoodWorks Limited said, “The Jubilant FoodWorks team is pleased to associate with the traffic police authorities of the various cities across India that have come forward in supporting the cause of safe driving.
The economic, social and health losses that result every year from road traffic injuries are not inevitable. Such accidents can easily be prevented if every law abiding citizen strictly follows the rules laid down for their safety by the traffic departments.
Hence, to mark the beginning of the New Year, it is extremely essential that we become more aware and educated about traffic rules and regulations.”
Throughout the week and prior to it, various mass sensitization activities were undertaken by Domino’s Traffic Volunteers for creating awareness about traffic rules, especially for promoting safe driving in collaboration with the respective Traffic Police Authorities in the major cities of the country.
The National Road Safety-week was culminated in Delhi on 6 January, 2013 with a Mega Painting Competition for under-privileged children on “Road Safety” at Road Safety Park, Pragati Maidan, New delhi.
The program provided a platform for various representatives of the society (Government, NGOs, Youth, Children and Society at large) to synergise their efforts together towards the common cause of Road Safety.