Home >> Corporate >> JK Tyre Drives Road Safety Awareness during National Road Safety Week
JK Tyre Drives Road Safety Awareness during National Road Safety Week

JK Tyre remains committed to the cause of road safety

India CSR Network

NEW DELHI: JK Tyre & Industries Ltd has been actively promoting the cause of Road Safety & Tyre Safety for the past many years. This year as always together with Delhi Traffic Police and the Society of Indian Automobile Manufacturers (SIAM) kickstarted the National Road Safety Week 2017 in New Delhi, which is held under the aegis of the Ministry of Road Transport and Highways.

The seven-day event with a host of activities aimed at spreading awareness about the importance of safe driving on Indian roads commenced with a walkathon from Rajpath on Monday, flagged off by Nitin Gadkari, Hon’ble Minister of Road Transport & Highways and Shipping, and attended by Ashok Gajapathi Raju, Minister for Aviation; Hansraj Ahir, Minister of State for Home Affairs; and Alok Verma, Commissioner, Delhi Police. Senior officials from JK Tyre & Industries Ltd., including Pradyumna Pandey and Ajoy Shah took part in the walk

The activities during the week include volunteer deployment at prominent locations in the capital city carrying Road Safety messages. In addition various awareness camps and nukkad nataks (street plays) are being organised.

Nitin Gadkari, Minister of Road Transport & Highways and Shipping, spoke about the importance of safe driving emphasising on heightening public awareness on the subject and lauded the efforts of stakeholders.

About 1.5 lakh people were killed in road accidents in the country last year, a 4.6% increase from the year before. Awareness about basic rules to be observed while driving can help reduce this number and prevent near-fatal accidents from happening. JK Tyre has been at the forefront of driving this awareness and has trained about 11,000 school bus drivers across 426 schools, and conducted inspection of 11,586 school buses in the past 6 years. It has organised road safety awareness camps at many schools across the country, and among its own employees.

JK Tyre has continued to push for safe driving particularly among truck drivers, educating more than 40,000 drivers at training programmes held annually throughout the country. The company’s campaign, ‘Drive Safely, Drive Responsibly, Stay in Total Control’, has won wide acclaim and is one of the endeavours that have raised considerable awareness among drivers about the importance of tyres as the only direct point of contact between a vehicle and the road. JK Tyre has also engaged lawmakers by partnering with the Constitution Club of India in the annual Parliamentarian’s Car Rally.

Vikram Malhotra, Marketing Director-JK Tyre & Industries limited, said, “As a responsible automotive tyre manufacturer, JK tyre is committed to the cause of Tyre and Road safety. We have been creating awareness on Road Safety for the past many years and will continue to partner various stakeholders to sustain this important initiative. We have a multi-faceted programme, which we conduct throughout the country aimed at all sections of the society”

Part of the JK Organisation, JK Tyre & Industries Ltd is a leading tyre manufacturer in India and amongst the top 25 manufacturers in the world with a wide range of products catering to diverse business segments in the automobile industry.

JK Tyre has global presence in 100 countries across six continents, backed by production support from 12 plants – 9 in India and 3 in Mexico. Currently, the capacity across all its plants is about 35 million tyres per annum. In April 2016 JK Tyre acquired Cavendish India Limited from Birla Tyres. While acquisition added three modern plants to its portfolio taking the total count to 12, it helped the tyre major foray into the two/three wheeler segment as well.

Pioneers of radial technology, JK Tyre produced the first radial tyre in 1977 and is currently the market leader in Truck Bus Radial segment. With over three decades of technological innovation, JK Tyre offers tyre for entire range of passenger and commercial vehicles, starting from a 3 kg two-wheeler tyre to a 3.5 ton OTR tyre.

JK Tyre & Industries Ltd has a strong network of 4000 dealers and over 200 dedicated outlets branded as Steel-Wheels & has over 25 Truck Wheels providing complete solutions to Truck Tyre customers.

the author

India CSR (indiacsr.in) is a news portal in the domain of CSR, live since 2009. India CSR welcomes your stories, comments on issues that interest you, feedback, comments from your side to make it more purposeful and resourceful, will carried in. indiacsr.in is designed, updated and maintained by CSR India Corporate Social Services Pvt Ltd. (CIN: U93000CT2012PTC000120). Contents available at indiacsr.in are non-fiction. Though all efforts have been made to verify the accuracy of the content on this website, the same should not be construed as a statement of law or used for any legal purposes. In case of any ambiguity or doubts, readers are advised to verify with the indiacsr.in and/or source(s). Twiteer: https://twitter.com/INDIACSR. Find updates at https://www.facebook.com/indiacsrnetwork Statement, articles, views and contributions can be sent to editor@indiacsr.in.

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Contact

    India CSR News Network

    CSR India Corporate Social Services Pvt Ltd

    CIN: U93000CT2012PTC000120

    Registered Office: House No.222, Krishna Vatika, Boirdadar, Raigarh - 496001 (Chhattisgarh) INDIA

    Mumbai: India CSR, 208, Sangeet Palaza, Marol Naka, Andheri East, Mumbai - 400059

    New Delhi: India CSR, M-65, Panther Lane, GK-1, New Delhi

    M: 91 (0) 99810 99555 (Rusen Kumar)

    E: editor@indiacsr.in (Only editorial)

    E: info@indiacsr.in (Only business proposal)

    W: www.indiacsr.in

  • About Us

    We welcome your feedback, comments, suggestions and ideas. We are also interested in finding new data sources, sponsors for our site and our partner sites, and organizations who would like to work with IndiaCSR to help change the world. The website has been founded by stalwarts from the industry and is growing steadily to become an inspiring network of business people working towards the common goal of sustainability. Mission: Our mission is to support practitioners and organizations in building responsible and sustainable business in India and in this way to contribute to sustainable development of societies at large.
  • Privacy Policy

    What is this Privacy Policy for?

    This privacy policy is for this website and served by IndiaCSR and governs the privacy of its users who choose to use it. The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore the way this website processes, stores and protects user data and information will also be detailed within this policy.

    read more..

  • Partner with us

    Whether it’s through our B2B or CSR partnership programs, partnering with India CSR can help you to increase business network, build your brand, and expand your reach worldwide. India CSR has always believed in the advancement of information technology & communication, learning, and education, playing a key role within those knowledge communities for generations.

    read more..