Ishanya Foundation hosts Yellow Ribbon NGO Fair for the 7th year

IndiaCSR News Network

Parul Mehta, Trustee, Ishanya Foundation, announcing the 7th edition of Yellow Ribbon NGOs FairMUMBAI: Ishanya Foundation, the Corporate Social Responsibility arm of Deepak Fertilizers & Petrochemicals Corporation Ltd., announced  its 7th edition of annual pre-Diwali “Yellow Ribbon NGO Fair”.  More than 100 NGOs and Self Help Groups (SHG) from across Maharashtra and other parts like Karnataka will be participating in the ‘Yellow Ribbon NGO Fair’ to exhibit and sell their unique products.

The four day fair will be held from October 09 to October 12, 2014 (Thursday to Sunday), at Lower Ground Level, Arcade 1, Ishanya Mall, Airport Road, Pune.

This year’s fair is crafted and conceptualized to promote Social Entrepreneurship. Having contributed her efforts in Women Empowerment, the 7th Yellow Ribbon NGO fair will be inaugurated at the hands of Ritu Chhabria, Managing Trustee – Mukul Madhav Foundation in the presence of Parul Mehta, Trustee – Ishanya Foundation.

On the occasion Mrs. Parul Mehta, Trustee, Ishanya Foundation quoted “We at Ishanya Foundation are humbled by the success and response shown by the public over Six years for Yellow Ribbon NGO fair. The support from the people has been a major boost for the NGOs & SHGs to participate in the fair”

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“We are extremely delighted to support the NGOs and SHGs to be self-sustainable.  I am grateful to the members of Ishanya foundation for their constant support in this endeavor. We look forward for many more fruitful years for Yellow Ribbon NGO Fair” added Mrs. Parul Mehta.

The fair provides a platform to the NGOs and the SHGs to showcase and sell their products. It is a part of income generation activity which also helps to generate awareness about their work.

It provides them a unique opportunity to learn, share, network, and generate new ideas & awareness about the marketing trends with the urban and rural market. It also gives an exposure of the rural NGOs/SHGs with the urban market and customers.

In order to further encourage their endeavor, this unique concept conceived by Ishanya Foundation and supported by NABARD has instituted cash prizes to empower their skills. Cash prize of Rs. 50, 000, Rs. 30,000 and Rs. 20,000 will be given in 3 categories for the Best Stall.  Food stalls will be rated and the best rated stall will receive cash Prize of Rs. 5000.

The fair will provide an array of festive and innovative gifting ideas for Pre Diwali shopping.Endorsing the true flavors of India, with a range of attractive products such as traditional Paithani and Tussar silk sarees, jewellery cane products, candles, Diyas, Terecotta artifacts, delectable sweets & snacks, handmade cards, torans, organic food, Honey chocolates, Rangolis and much more. Delicious traditional live food counter will serve Pithala Bhakri, Baingan Bharta, PuranPoli, Steamed Modaks, Jalebis, PaniPuri.

The focus of Ishanya Foundation has been Livelihood generation and subsequently making the underprivileged self-sufficient. The foundation believes in imparting courses in Vocational know-how and encouraging skills & talent of every individual’s inclination. From NGOs like Akanksha Foundation, an NGO working for education for underprivileged to SahayogPariwar operational for tribal welfare and populace, this year many more NGOs from other neighboring states like Gujarat, Karnataka has willingly participated and are eager to display their unique range of products. The gifting products are not only occasion specific but also can be used round the year. The food items are at par with homemade products available at a reasonable Price.

A series of entertainment activities are planned to add the flavor of celebration.

Friday 10th October 2014- Live Cooking Demo by Mrs. AshaKhatau for ladies and gents

Friday 10th October 2014- Award winning Kids Play will be showcased in the evening

Saturday 11th October 2014-Classical Dance performance by students of Maneesha Sathe School, Yogini Gandhi School and Sashikala Ravi School students and Sunday;

Sunday 12th October 2014 – Fun filled event for children with an opportunity to meet ChottaBheem and Chutki.

Ishanya Foundation is a registered Trust established under the Bombay Public Trust Act 1950, in April 2006 and works as the CSR arm of Deepak Fertilizers and Petrochemicals Corporation Ltd.TheIshanya Foundation conducts several outreach programs, in and around Pune and also in the villages around Taloja in PanvelTaluka in Raigad District.  These programs are in the areas ofWomen Empowerment through livelihood programs Health &Education.



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