Innovation: Ambuja Compocem a new gift to construction industry

India CSR News Network

NEW DELHI: Ambuja Cement has launched a highly superior cement—Ambuja Compocem. The company’s Chhattisgarh facility becomes the first cement plant in India to develop a composite cement after rigorous research of the last year and a half.

The new offering – a combination of cement, fly ash and slag – has been introduced in Bihar and Jharkhand markets and thus opens yet another avenue of sustainable products in the construction industry.

Speaking on the launch of theinnovative product, Managing Director and CEO Ajay Kapur said, “Ambuja Compocem is yet another breakthrough product innovation from Ambuja Cement. We are proudthis product was developedin our laboratory by the product development and innovation team. The introduction of Ambuja Compocem reiterates our strong commitment in creating products that help in sustainable construction.”

“With the launch of Ambuja Compocem, we have achieved a three pronged sustainability approach by conserving natural resources, creating a greener product andfulfilling customer needsfor a superior performance product. We call this approach –delivering True Value,” Kapur added.

With this, Ambuja Cement has addressed two vital aspects from customer`s perspective — offering higher compressive strength and long-term durability. The advanced product caters to all segments — Individual House Builders (IHB),large real estate and infrastructure projects in India.

Ambuja Cements Ltd, a part of the global conglomerate LafargeHolcim, is one of the leading cement companies in the Indian cement industry. Operating for over 30 years, Ambuja has proved to be the best cement for construction and the best cement manufacturing company in India with its uniquely sustainable development projects. Its environment friendly initiatives have played a key role in India’s efforts to become a green state. The sustainable constructions and renewable energy projects undertaken by it have a lion’s share in creating a blueprint for sustainable development in India’s bright future. Currently, Ambuja has a cement capacity of 29.65 million tonnes with five integrated cement manufacturing plants and eight cement grinding units across the country.