Initiative to create India’s first “Zero Fatality” road corridor launched

0
120

MUMBAI: With a view to dramatically reduce the high number of road crash deaths on the Mumbai Pune Expressway (MPEW), the Maharashtra State Road Development Corporation (MSRDC), has today signed a Memorandum of Understanding (MoU) with Mahindra & Mahindra Ltd, India’s leading SUV manufacturer and road safety NGO SaveLIFE Foundation. The collaboration will attempt to transform the MPEW into a “zero fatality corridor”, over the next 3-4 years.

The collaboration also includes Maharashtra Highway Police, IRB Infrastructure, DY Patil University, Ogilvy, JP Research and several hospitals including those in the vicinity of the expressway. The initiative will focus on improving the four E’s of road safety on MPEW, panning across Engineering, Emergency Care, Enforcement and Education.

The initiative was launched by Shri Eknath Shinde, Minister of Public Works and Shri Vijay Deshmukh, Minister of State for Public Works, Government of Maharashtra in the presence of senior leadership from MSRDC, Mahindra & Mahindra, SaveLIFE Foundation and other partners.

“MSRDC is committed to create the safest roads in India and hence associated with SaveLIFE Foundation and Mahindra & Mahindra on this unique initiative. We invite the general public to support us in this initiative by ensuring they drive safely on the expressway”, noted Shri RL Mopalwar, MD and Vice Chairman of MSRDC.

Speaking on the occasion, Veejay Ram Nakra, Senior Vice President, Sales & Customer Care, Automotive Division, M&M Ltd, said “As responsible corporate citizens, we at Mahindra are committed towards making India’s roads safer. In fact road safety is expected to improve significantly when every component of the road system including the vehicle, road infrastructure, traffic engineering, driver training, road etiquette, enforcement, education, awareness, as well as the laws that govern the road system, have safety as an inherent virtue. Hence this initiative is our contribution to make roads safer. It has always been our endeavour to educate people about road safety and going forward we will undertake multiple activities to help imbibe values of road safety.”

Mahindra & Mahindra will be supporting the initiative under its “Rise for Good” Corporate Social Responsibility program and will also contribute by way of employee volunteer time.

SaveLIFE Foundation, recognised for its work in the area of road safety and emergency medical care, conceptualised the project along with MSRDC and Government of Maharashtra. “Road Safety has to be a collaborative effort to be successful. We are thankful to MSRDC, Mahindra & Mahindra, Maharashtra Police and all other partners for coming together with us to attempt this unique initiative”, stated Jayant Banthia, the Former Chief Secretary of Maharashtra and the Chief Mentor of the initiative at SaveLIFE Foundation.

indiacsr logoIndiaCSR is renowned media house in the domain of Corporate Sustainability and Social Responsibility in India, which runs IndiaCSR.in, India’s Largest CSR News Network, that is live since 2009. www.indiacsr.in  is for you and your organization. Kindly support and promote  it within your group and network. We welcome reactions to the stories, comments on issues that interest you, feedback & comments from your side to make it more purposeful and resourceful, we will carry it in this unique media. Please send us your valuable feedback, suggestions, news, press releases, articles and contributions to editor@indiacsr.in. You can find updates at Facebook  IndiaCSR News Network)

Comments

comments

SHARE
Previous articleFinolex Industries Ltd recognized for their contribution towards Support and Improvement in Quality of Education
Next articleThe Swachh Bharat Abhiyan and 5S Concept   
India CSR Network
India CSR Network is India's biggest and most trusted news portal in the domain of CSR & Sustainability. India CSR welcomes stories, statements, updates, reports on issues that interest you. Feedback, comments will make it more purposeful and resourceful. It is designed and maintained by India CSR Group. Contents are non-fiction. Though all efforts have been made to verify the accuracy, the same should not be construed as a statement of law or used for any legal purposes. In case of any ambiguity or doubts, readers are advised to verify with the source(s). Statement, articles, views and contributions can be sent to editor@indiacsr.in